If you haven’t seen Get Out, what are you waiting for? This perfectly written horrific/comedic film from first time director Jordan Peele keeps us at the edge of our seats the entire time. Get Out is a summary of what racism looks like in today’s generation. It impeccably ties in our society’s views on black people and how we more than often value their culture/bodies more than we value them as human beings.
This film starts off with Chris Washington (portrayed by Daniel Kaluuya) and Rose Armitage (portrayed by Allison Williams from Girls) getting ready to take off for the weekend to her parent’s house so that she can introduce him to her mother and father. Stereotypically, there is an abundance of tension when couples in interracial relationships finally meet the parents. Especially in white and black relationships when we think about the history of whites and blacks dating back to the pre-slavery era. In the beginning scene, Chris touches on the subject of Rose telling her parents of his race. Rose quickly states that her parents do not care and that the worst that will happen is her dad spewing corny dad jokes to Chris the whole weekend.
“My dad would have voted for Obama for a third term if he could.” - Rose
From the beginning of the film, Peele provides clues to the screwed up reality that the Armitage’s live in. From the overly robotic seeming housekeepers to the one black guy Chris runs into at the family party, there is something off about the black people he has encountered. Not to mention, Rose’s brother showcases his overly active craving to put Chris into a headlock and “play wrestle” with him at the dinner table. Attempting to quit smoking, Chris sneaks out in the middle of the night to have a smoke and what he experienced was more than what he bargained for. Walking back into the house Rose’s mother Missy (portrayed by Catherine Keener) lures Chris into the living room and purposely hypnotizes him into talking about his deceased mother.
After the hypnosis, a series of eerie events follow each other such as the cellphone charger, the picture flash, fist pound gone wrong, and guests questioning his African American experience. Chris wants to go home and Rose agrees, but what Chris fails to realize is that the family’s plot to capture him is greater than his goal to escape.
The use of satire in this film to expose racism is done in an extremely conveying way that stuns us when we realize that Peele is an amateur director. This film is a fresh perspective on horror movies as Get Out was far from predictable and unexpectedly comedic. Cultural experiences are taken to a new level in this film that we are able to see both sides of the spectrum when it comes to race issues. Get Out lets the audience witness real life horror that black people face everyday of their lives involving mistrust, angst, and anxiety. Get Out is the kind of film that you watch the second time to fully understand all of the clues that were planted throughout the film to capture it’s terrifying truth.
Get Out is a 10/10.
Dropping two albums within a week of each other? Yup. Sounds like Future Hendrix! These past two weeks have been music overload with the release of Future on 02.17.17 and HNDRXX releasing a week after. Both releases are quite the opposite of each other with Future leaning towards the trap side and HNDRXX being a more R&B/Pop driven project.
Future and HNDRXX both include 17 tracks and the internet already took to cracking jokes about their inability to start learning 17 additional tracks once they heard of the release of HNDRXX days after the release of Future.
Future gives us the side of Future that we all know and love. The project gives off a somber feeling with splashes of up-beat rhythms that are sure to get us going when it’s time to go out and paint the town.
5 tracks of this project include: Rent Money, Super Trapper, Mask Off, I’m so Groovy, and Massage in My Room.
HNDRXX unlike Future includes radio friendly content. This specific project shows us a side of Future that is rarely heard. Some tracks off this project give off an electric vibe with sounds contrasting to the usual Future sound. Future gives us a more genuine taste and a look inside of his emotions.
5 tracks of this project include: Comin Out Strong, Use Me, Incredible, Hallucinating, and I Thank U.
What are some of your favorite tracks?
Word on the street is that the Trap God aka G u c c i M a n e is going on tour! Here at Now Never Inc. we teamed up with the Fillmore to give you guy’s first dibs on tickets! Gucci is set to hit the stage on
May 2nd so you don’t want to slack off because this show will be one for the books.
Since his release Gucci has given us two albums that can keep us rockin’ all night long, Everybody looking and The Return of The East Atlanta Santa. I’m positive that along these albums we’ll hear the Trap God classics as well.
Pre-sale tickets go on sale today at 10AM & tickets for the public go on sale Friday so head on over to fillmoremb.com to cop them. We have a
very special password for our pre-sale tickets that you can ONLY find on the @NowNeverInc Instagram page, so what are you waiting for? Make sure to follow us too as we might give away a pair of tickets to some lucky fans.
*Photos by Katherine Rosario*
This past weekend #TeamNOW decided to make their way to Los Angeles to start off our
2017 tour. We took over the city by hosting festivities and one of those happened to be our “One Night Only” party at The Study on Hollywood blvd.
We had the party in full
swing thanks to our awesome DJs, Them Jeans, ASAP Lou, Jun-iLL, and LTENGHT. By midnight the crowd was swarmed with sweat as they were dancing and enjoying the dope music sets.
Los Angeles truly captured our hearts as the crowd was just as lit if not more than our Miami crowd. By the end of the night the dance floor was packed, the bar was in full throttle pouring everyone’s drinks away, and Norma and her gang were right along with them every step of the way. If you want to check out the recap video go straight to our @NowNeverInc Instagram & let us know what you think! What city should we hit up next??
P.S Since yesterday was President’s Day we have a special message to
Join us this Saturday at a secret location for the Jameson Cratemates DJ collective for an exclusive showcase featuring some really dope DJs.
Check out this sweet collective on Saturday, February 18th, 2016 from 9PM-2AM in the @leahartsdistrict. If your into off the beaten path events, this showcase is for you! Find this dope event behind the #flamingoplaza in
This showcase features some of the coolest South Florida artists such as Louie Arson, DJ Sharp Sound, DZA 3000, DJ Aliyo, Mr. Manuvers, and DJ Boe. Alongside this showcase they have an awesome live art installation by Marlon Pruz.
This event is 18+ and to RSVP just go to this link: http://cratemates.eventbrite.com/
#OnlyInHialeah #HialeahNow #JamesonCratemates
We’ve teamed up with Redbull to bring you a weekend of dope music with some really cool artists.
3 Days in Miami is back and bringing the heat with their line up. Tickets are only $15, so cop them soon before you’re out of luck! link here: https://3days.redbullsoundselect.com/2017/miami #RedbullSoundSelect
THURSDAY, FEBRUARY 23RD:
For all of our alternative/indie folks we’ve got the perfect line up for you. Angel Olsen, Charlotte Day Wilson, and Bernice bring the perfect combination of soul and rock that are sure to complement each other. If you are interested in hearing some of their work click on the links below.
FRIDAY, FEBRUARY 24TH:
We’ve got Goldlink, Pell, and Miami’s own Twelve’len get together for a HipHop/R&B packed night at The Hangar. Vibes from Goldlink’s Crew, Pell’s Got It Like That, and Twelve’len’s Naked Hustle guarantee a soulful night. Check the links below for their work.
SATURDAY, FEBRUARY 25TH:
These artists give electric soul a new meaning. Kelela, Harriet Brown, and Miami’s own Brika all three bring simple yet creative and powerful sounds. Click on the links below to check out their work!
Big Sean’s fourth studio album
I Decided dropped and I can’t be the only one who is amazed by how good this album is. I Decided gives us a fresh perspective on life, choices, regrets, and love – from the outlook of Big Sean’s older self we learn how it is to look back on one’s younger self and realize we only live one life and how the choices we make today will affect us tomorrow.
The album starts off with “Light” ft Jeremih which basically stands for the light that is inside Big Sean himself. Sometimes we get so caught up trying to find meaning in life through material things, people, and objects that we forget that the true meaning is within ourselves, we just have to take the time to find it.
“Spent my whole life trying to find what’s at the end of the tunnel, I should have realized it was inside.”
Once we realize that our purpose is within ourselves we “Bounce Back” – the next song on the album. The song is pretty much self-explanatory as the chorus repeats, “Last night took an L but tonight I bounce back.” Human beings are prone to make mistakes and “L’s” but it is the bounce back that matters as to how we handle un-wanted or unforeseen situations.
“No Favors” offers a more cocky side of Big Sean. A side of him that we see once he has made mistakes, bounced back, and realized what he is worth. He is more confident in this song and understands what he brings to the table without any favors from anybody. At this point he also realizes that not everybody is his friend.
“You can save your hand, I ain’t gotta shake it.”
“Jump Out The Window” hits home to most of us. This is the “almost” or the “what if” relationship or emotional affair we have encountered once or twice in our life. Whether it was due to right person wrong time syndrome or the mere fact that one was in a relationship or both were. This song perfectly reflects Big Sean’s older self’s thoughts on his what if girl – now he’s ready to jump out the window and go for the person he truly loves.
“Way back then we the best thing that never happened.”
The next song on the tracklist “Moves” is about how Sean has the ability to push forward and continue on his rise to the top.
“I got the moves, I’m making moves, you gotta move.”
“Same Time, pt 1” reminds me of that one person you will never be in a relationship with but you just can’t leave them alone. This is the person that is reliable for one thing and one thing only. Their story together is usually not as smooth as it seems and sometimes they never get closure from each other.
“Owe Me” shows us a different side of Sean, a more committed version of his young self. Owe me speaks about a girl he was in an actual relationship with. A girl who broke his heart despite everything he gave her. A girl who got her walk, talk, and demeanor from him. He realizes that his ego was the problem in his relationship and how self-realization is the biggest healer of them all.
“Halfway Off The Balcony” starts his self-realization journey. We have all been to that point where we nitpick everything that is not right within our life and ourselves. Self-realization is important to human beings because it allows us to fix the things we do not like and to better ourselves.
“Voices In My Head” speaks to all of us when we start to do better in life and we catch ourselves slipping up. The voices in our head tell us we know better but we choose not to know or we decide to not do better.
“Stick to the plan, stay focused.”
“Sunday Morning Jetpack” is the feel good song on I Decided. Sean reminisces on his grandmother and his family. Giving kudos to his mother + God, he understands that without those closest to him he would not be in the position he is now.
“Inspire Me” is a song dedicated to Sean’s mother. It’s a beautiful song within itself because as we are younger we do not appreciate our parents as much as we should. As Sean is older now he notes that his mother inspires him and that she does the right thing.
“You text me, tell me to take my vitamins.”
“Sacrifices” ft Migos is a more upbeat song on the album. Also, what is a life lived if no sacrifices were made? Sacrifices are a big part in shaping who we are because it shows what we prioritize in life. Big Sean’s older self emphasizes that he sacrificed a multitude of things for his career and money.
“I done gave up so much free time knowing time ain’t free.”
The last song on the album is “Bigger Than Me”. In this particular track Sean realizes that life is bigger than him. He now states how he wants his city, and the people living in his city to be proud of him. This track shows Sean as less selfish and more thoughtful on how other people look at him and the impact that he has on his community.
Personally, this album to me was one of his best works. The theme and flow of the tracks came together so effortlessly. The messages that came across this album are messages that everyone should hear and think about. We are all going to be older versions of ourselves one day and we will be in the same position to think about the lives we choose to carry now. This album was a thought provoking piece that makes you think outside of the box and makes you excited for the future.
*** CONTEST DETAILS ***
We’ve partnered up with the Fillmore Miami Beach to bring you guys a chance to win tickets to Big Sean’s tour on April 20th.
Re-create Big Sean’s I Decided album cover & post to your Insta to win tickets to his concert. Make sure to follow @NormaNow & @NowNeverInc and subscribe to our newsletter! Once you have subscribed make sure to send a screenshot over to firstname.lastname@example.org. We will pick the best cover so get creative & don’t forget to hashtag @NowOrNeverInc. Contest ends this Wednesday 2.8.17, good luck!
Is it just me or has the first week of 2017 been better than all of 2016? Regardless, New Years Eve with Norma Now was a ridiculous finale for the year with a party happening everyday of the weekend.
Peachfuzz was hosted at Basement Miami and as the last Peachfuzz of the year it did not disappoint. Roctakon & DZA3000 supplied the sultry tunes and vibes for the night. As soon as the vibes started, the honeys came out to play!
On top of our favorite DJ’s rocking the house, we had Bellagio supply the dranks! If you do not know about Bellagio then STEP YA GAME UP! (jk, but not really). Bellagio is a delicious wine that will bring all the boys to your yard, ladies.
Your girls favorite party left everyone turnt plus sweaty by the end of the night. It was a great start to Norma’s 3 day weekend celebration!
12.31.16 One Night Only:
S/o to Coyo Taco for letting us take over for New Years! We had a blast and so did everyone else. As soon as the clock struck midnight every corner you turned there was either someone dancing on a table or kissing on their boo for their special new year kiss! We had our awesome friends LteNight and Jun ILL carry the night into 2017 with their crazy sounds.
One Night Only was one of the FEW free parties in Wynwood. In addition, Bellagio pulled through with MORE drinks. Yes, you read that correctly FREE LIQOUR. All in all it was the perfect ending to 2016 – Norma and Coyo Taco brought us a bomb and intimate fiesta!
What’s Sunday without SUNDAZE? 2017 started off to a solid start with an extremely successful Sundaze. We saw a lot of new faces + our familiar faces all mingling and interacting with each other for the celebration of the new year!
Sundaze was the icing on the cake for the littest weekend in 2016! We hope everyone continues to have a great 2017 and be on the look out for more projects coming from Norma Now and Now or Never Inc!!
Miami Art Week is hands down the craziest Miami can get. The streets are packed, the galleries are full, the parties are over the top, but it’s all worth it. The main attraction, Art Basel, brings out so many tourists and locals who have been working year-long just for this week. Of course with so many installations and parties, the schedule gets hectic, and choosing the right events gets tricky. Being more into the music side of things, the concerts, showcases, and parties are more my steeze. Red Bull Music Academy always delivers by bringing a line-up of artists and DJ’s that stand out from cookie-cutter, mainstream music. This year, they brought us 12 Hours of NAAFI: a 12-hour party highlighting some of the dopest underground DJ’s and artists from Mexico. Think of it as a festival, packed in one day, under the roof of a small tequila bar in Wynwood. While the rest of the city was running around in the rain, once I stepped into Coyo, I completely forgot about the hassle of trying to find parking for nearly an hour. Inside, the red glow from the Xipe Totec neon sign is in tune with the beats blasting as Jubilee spins. Everyone inside is sweating their asses off, having the best time and just smiling from ear to ear. It’s very infectious and hard not to immediately get into the groove with the energy inside. Tacos are being passed out, which is the only time the dancers stop to take a break. It really feels like you’re in someone’s back yard–great music, food, tequila shots, and nothing pretentious about this scene. Jubilee, a Miami-bred DJ, manages to get us in rhythm with the theme of the night, combining latin vibes with club music. It works, and I, along with my friends, are soon dancing with everyone else. At one point I took a break, leaned against the wall and scanned the room. People dancing off beat, on beat — it didn’t matter. Everyone was having such a good time laughing and cheering friends on who were breaking it down on the dance floor. I couldn’t help but feel good and feel comfortable. RBMA brought together an event that was about inclusion during what some might consider a “invite-only” kind of week. The limited edition take-home bag designed by SANGREE was an added bonus, to an already amazing event. *Photo Creds: TheCameraClicks and Stacey Gamble*
*Photos Courtesy of Kathy Rosario, The Cue Brand, and Chris Squires*
Art Basel 2016 was another one for the books and NowOrNever Inc invaded downtown Miami and left its mark Saturday night. NormaNow brought the legendary Trap Paradise party back for Art Basel’s rendition called Basel Paradise. Also one of our amazing sponsors Lyft was kind enough to provide 300 free rides to and from the venue!! Yes 300 people were lucky enough to get lit and lyft!
Hosted at Heart nightclub this event had many elements that came together to make for an unforgettable night. We had an exclusive VIP Gunner Stahl exhibition in our LYFT LOUNGE from 9pm-12am with an open bar from our lovely sponsors New Amsterdam, Heineken, and Courvoisier. After the exhibition, doors opened and we flooded the second floor of Heart ready to get the party started.
Basel Paradise was nothing short of lit. We had DJs like Kittens, Brittany Sky, Ivan M/M and others light up the dance floor all night long. Special appearances by DC young fly, Lajan Slim, 40oz VAN, Reese, Sonny Digital, Corey from Vintage Frames, Sarah Synder, Chaz French, Pedro from Fools Gold, ASAP LOU and Bobby Biscayne.
Basel Paradise closed out Art Basel in the best way we know how turnt and sweaty!! Thank you to everyone who came out, supported, and had fun. UNTIL NEXT TIME!