(my) Events

Google Pixel 2 x Ru Paul

Want to discover a better way to capture, store, and see the world? Then the Pixel 2 might be for you. The Pixel 2 features a smart camera that takes beautiful photos in any light, a fast-charging battery and even the Google Assistant built-in. This past Tuesday we had the opportunity of inviting some of the city’s coolest movers & shakers to the Voah campus to experience the phone for themselves. 




Working with Google meant there were some pretty cool experiences for our guests to enjoy. Such as, a mixology class, a puppy play pin, and even getting a 1-on-1 with Ru Paul……yeah, THE Ru Paul.








The night was full of laughs, learning, and appreciation for the Pixel 2. All of our guests were able to take home with them their new Pixel 2 and encouraged to take pictures, share via their social media, and even pick out some pretty cool phone cases all while expressing it via the hashtag #TeamPixel.




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Now or Never: Plug Guide 17

norma guide

It’s that wonderful time of the year again! Basel, basel, basel, OH! and can’t forget the Holidays! If you aren’t from familiar with Miami or Art Basel, it’s basically a time in December where everyone holds art fairs exhibitions, events, and parties – ya know, for those “I like art type girls”

Everyone from influencers, promoters, artists, hosts, and anyone in between can put their creative foot forward and show out with awesome events for the public! Some require tickets and some don’t! There’s a little bit of everything for everybody. Keep on reading to check out what MIA has going on!

Tuesday, December 5th:

Our friends over at Redbull are bringing the heat with a Sound Select Series. Twelv’len is curating the vibes so you won’t want to miss it. Don’t schleep and cop your tickets ASAP. Meet us at The Ground MIA 10PM-2AM.


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We also have the second annual “Rum and Bass” Block Party at Coyo with Walshy Fire!

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The Love Below Art Basel Edition w/ Tama Gucci

Enjoy a night under the discoball with sounds by TLB residents Sharpsound, Pazmal, & Telescope Thieves + guest DJ Paperwater & a live performance by Tama Gucci! As always, 2-4-1 drinks until midnight.


Wednesday, Dec. 6th:

Bashment TV:

–> RSVP <–

Silent Addy’s Birthday Bash!

Music by:

Jillionaire + Walshy Fire from Major Lazer/Ape Drums/Jubilee/Reid Waters/Eccentrix Sound/Disco Neil

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Part installation, part nightclub


Thursday, Dec. 7th: 

WHILE IT LASTS: An Instagram Salon…

Join Facebook’s Creative Shop at Miami Basel for an intimate conversation about how ephemerality affects experience. How does an object or content’s shelf life enhance or change our experience with it?

Find out at Soho House starting at 3PM!

RSVP link: https://whileitlasts.splashthat.com

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R House & White Porch Gallery presents: “Emerging Worlds” starting at 6PM. Art exhibition and live performances will take place.

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HVW8 x adidas Originals Present: Creative Class

From Dec. 7-10, HVW8 Art + Design Gallery along with adidas Originals will host a pop-up exhibition celebrating diversity in artistic expression with five artists working across a spectrum of mediums. Throughout the four days, guests can catch a series of performances, interactive workshops, and artist talks with Atiba Jefferson, Kilo Kish, Lisa Leone, Inès Longevail, and Brian Lotti.

To attend Thursday’s opening reception + performance, RSVP at rsvp@hvw8.com 


HVW8, adidas Originals, Sidebar, & Ice Cream Thursdays Present: After Class

The after-party for Thursday evening’s Creative Class opening will be at Sidebar where a new mural by Brian Lotti will be unveiled! Come early & stay late- you never know who will drop by… 


Friday, December 8th:

1-800-WYA-WSUP aka the place to be! 

Time to take things back to square one. No hype, no guestlist, just a good time.

The address will take you to a location you’ve never been before, but that’s the point. Once you enter, the night is yours. You can play laser tag with your friends and dance all night. Yeah, we went there. This is going to be a fun one. Chad Hugo and Daniel Biltmore as MSSL CMMD will be taking us on a journey of sounds all night long! Txt “411WSUP” to 33222 for full details.

Tix link: http://bit.ly/411WSUP

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Poplife and Viceland presents: BOYS NOIZE at 1-800-Lucky! 

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As well, check out “Past the Present” presented by Crenius:

Phone: 786-577-0885

email:  info@wynwoodblankcanvasproject.com

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Our girl, YesJulz is back at it again with her #1AMVibes.


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1800 Tequila and SoundCloud Present: Blank Canvas

RSVP at blankcanvas@thedfm.com


Saturday, December 9th: 

We got our girl @Ohrawkc with the day time vibes from 2PM-8PM with “The Flea Market” – Tix are cheap so cop yours now!

Ticket Link Here!


Poplife and Viceland are back at it again with:

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Boom Basel is also BACK this year with MadeinTyo and Kyle on Friday December 8th and 9th! The invite-only event will be held at the Maps Backlot in Wynwood Arts District of Miami with daytime and evening events aiming to celebrate up-and-coming talent through live performances and interactive “art experiences.”


Sunday, December 10th:

And of course, would it be Art Basel if 40oz Bounce didn’t come to town? We’re ending things off in a good way. Cop your tickets now, because our phones will be “fake dead” when you hit us up without a ticket on Sunday.

Tix: 40oztour.com


Hot n Fun: Memorial Day Weekend

Who else is tired of the regular Memorial Day Weekend cookout and beach day? That’s why Now Never Inc. decided to amp up this past MDW with the most popping party. There was something for everyone at Hot n Fun from games, henny coladas, puma giveaways, and even FREE (yes, you read that right) empanadas.


The Now Never team even got some cute “hot n fun” novelty cups for the henny coladas. YUM!


Did we mention that we even had Tipsy Twister and the winner of the game won a $50 bar tab? #YAS.



As you can see people were going cray cray over Milly’s Empanadas!


Big shout out to NormaNow for holding the party down! Shout out to our guest DJs of the night: DJ Fergie and DJ Springer.

We had Sidebar booming with over 1000 people throughout the night! We wanted to give thanks to Milly’s Empanadas for providing us with the ability to make it rain empanadas, also to Puma for letting us start our #SuedeSundays Movement. We do this each and every Sunday so make sure to visit us at Sidebar! The Hot n Fun squad will make sure you end your weekend with a bang!




The Beginner’s Guide to Rolling Loud

So you’re headed to Miami for Rolling Loud and don’t know what to expect or pack? Now in it’s third year I guess you can call Rolling Loud “the Ultra for hip-hop”. Rolling Loud is an all day festival that allows show-goers to enjoy hip-hop during a span of three days. Below you’ll read what we think you should do before you hit Downtown Miami.

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*Picture from Ashley Outrageous*

STAY HYDRATED. It goes without saying at any festival but you don’t want to miss your favorite rapper(s) set time because you passed out in the midst of everyone and their weed smoke. Also, if you do smoke then you want to avoid cotton mouth – bring cash for those lengthy concession stand lines and get you some water!

PACK SMART. Miami is HOT so it goes without saying to leave the sweatpants and hoodies at home. Pack stylish comfortable clothes that you are able to get lit in and possibly crowd surf in throughout the day and keep you cool. Cheap sunglasses and fanny packs might also come in handy.

PACE YOURSELF. Remember it’s a marathon not a race. You have three full days to get “turnt” or as Gucci says “wasted”. EAT EAT EAT (bread does wonders). Don’t be that guy who is out of his mind and can’t function properly – this is not fun and your friends won’t appreciate you ruining their fun. Furthermore, your hangover might impede you coming back to day 2 or 3.

MAKE A GAME PLAN. I’m sorry to burst your bubble but you won’t be able to do it all. Weigh out the cons and pros of your favorite artists and come to terms that you will not be able to see them all. If you’re with friends set a meeting point at a certain time because let’s be honest your phone will probably be dead (portable chargers come in handy).

BE OPEN MINDED. Yes, their name might not be Lil Wayne or Kendrick Lamar but give these up and comers a chance to surprise you. You never know, you might leave Miami with a new favorite!

PLAN FOR TRANSPORTATION. Ubers and Lyfts will be going crazy the whole weekend. Understand that their surge pricing will probably be more than you are willing to pay for. Remember that lyft line is always a cheaper option. Whenever you are ready to call a lyft it will be useful to walk towards a more isolated area of the street to make your pick up faster and easier for you and your driver.

AFTER PARTIES. If you’re looking for something fun to do after the festival I know it’s tempting to fall into the tourist trap that is South Beach but Miami has other great places to it. Ignore the hassle that is calling your lyft and have a drink or two downtown. Wynwood and Brickell also have fun spots to party at as well! Also don’t miss our Rolling Loud after party at Sidebar called Hot-N-Fun! RSVP here: www.hotnfun.splashthat.com

Last but not least:


Best Day Ever with YG & 4 Hunnid ☀️

Best Day Ever can be described by some as one of the most fire pool parties Miami has ever seen. Norma Now and Yes Julz bring the heat every time they join forces and deliver the coolest party ever. Whether they bring special performances, dope DJs, and/or some good ol’ fashion water toys they know how to keep the party jumpin’. After our successful Winter Music Conference edition of Best Day Ever they decided to turn it up a notch: HOST BEST DAY EVER AT A MANSION WITH YG AND HIS CREW. The coolest thing about this party was is that it was invite only and it was at a secret location, because ya know we like to keep things mysterious.

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 Girls, Girls, Girls, oh Me oh My!!

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Not to mention we had our friend PartyNextDoor stop by and party with us!

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And as always, you know we would not be able to turn it up a notch without some exotic animals.

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Best Day Ever with YG & 4 Hunnid was definitely one for the books. We hope everyone who came out had a blast because we had a blast throwing it for you guys! Everything from the mechanical bull, hot tub, jet skis, and booties everywhere called for a successful Saturday afternoon. Until next time!

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Now or Never Guide to WMC ’17

Winter Music Conference is back and you know what that means: Ultra, pool parties galore, house music, and obnoxious tourists (curse those spring breakers). Here at Now or Never we want to make your life easier so that you can weave out the over-saturated and predictable events. Here’s a list of events that will be sure to get you in a good mood and have fun this week!

TUESDAY 03.21.17 

The Love Below featuring Promite @ Electric Pickle – get ready for some cool vibes & cool peeps all night long with your favorites Norma Now & Oh RawkC hosting.


WEDNESDAY 03.22.17 

Noisey Behind The Scenes: Miami – BOAT PARTAAAY. Who doesn’t love a good boat, free food, and free drinks? We sure do! Join us and RSVP through this invite only link, you know we got you! https://noiseybehindthescenemiami.splashthat.com/


THURSDAY 03.23.17 

BEST DAY EVER! Norma Now & Yes Julz have teamed up yet again to bring you the livest pool party known to man in the 3-0-5. Cop your tickets now before we sell out at BestDayEverParty.com 


Brodinski & Friends is back for another round! Don’t miss out on this cool event featuring Virgil Abloh, Benji B and other awesome peeps only at Bardot! After Best Day Ever head on over to dance the rest of the night away.

Link for tickets! https://www.miamimusicweek.com/event/brodinski-and-friends


FRIDAY 03.24.17 

Splash Miami Pool Party at the Shelborne hotel featuring A-Trak, Mija, Mike Russ + more!

Get tickets here: https://www.miamimusicweek.com/event/splash-miami-pool-party-w-a-trak-mija-and-more


SATURDAY 03.25.17 

Who hates being sober more than Chief Keef? We might never find out! This Saturday check him out at Hyde Beach behind the SLS hotel!

Link here: http://sbemusicweek.com/AndreaJ


SUNDAY 03.26.17 

What a better way to close out WMC week then with some Hot~n~Fun!? Here at Now Never Inc. we want to leave you with a bang so come on by and dance with us & our special guests as we close  WMC out the right way! F R E E cover and drink specials just for YOU!



One Night Only: Los Angeles Edition

*Photos by Katherine Rosario*

This past weekend #TeamNOW decided to make their way to Los Angeles to start off our 2017 tour. We took over the city by hosting festivities and one of those happened to be our “One Night Only” party at The Study on Hollywood blvd.



We had the party in full swing thanks to our awesome DJs, Them Jeans, ASAP Lou, Jun-iLL, and LTENGHT. By midnight the crowd was swarmed with sweat as they were dancing and enjoying the dope music sets.



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Los Angeles truly captured our hearts as the crowd was just as lit if not more than our Miami crowd. By the end of the night the dance floor was packed, the bar was in full throttle pouring everyone’s drinks away, and Norma and her gang were right along with them every step of the way. If you want to check out the recap video go straight to our @NowNeverInc Instagram & let us know what you think! What city should we hit up next??




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P.S Since yesterday was President’s Day we have a special message to Donald Trump:


New Years Eve Weekend 2017

Is it just me or has the first week of 2017 been better than all of 2016? Regardless, New Years Eve with Norma Now was a ridiculous finale for the year with a party happening everyday of the weekend.

12.30.16 Peachfuzz:

Peachfuzz was hosted at Basement Miami and as the last Peachfuzz of the year it did not disappoint. Roctakon & DZA3000 supplied the sultry tunes and vibes for the night. As soon as the vibes started, the honeys came out to play!




On top of our favorite DJ’s rocking the house, we had Bellagio supply the dranks! If you do not know about Bellagio then STEP YA GAME UP! (jk, but not really). Bellagio is a delicious wine that will bring all the boys to your yard, ladies.




Your girls favorite party left everyone turnt plus sweaty by the end of the night. It was a great start to Norma’s 3 day weekend celebration!

12.31.16 One Night Only:

S/o to Coyo Taco for letting us take over for New Years! We had a blast and so did everyone else. As soon as the clock struck midnight every corner you turned there was either someone dancing on a table or kissing on their boo for their special new year kiss! We had our awesome friends LteNight and Jun ILL carry the night into 2017 with their crazy sounds.





One Night Only was one of the FEW free parties in Wynwood. In addition, Bellagio pulled through with MORE drinks. Yes, you read that correctly FREE LIQOUR. All in all it was the perfect ending to 2016 – Norma and Coyo Taco brought us a bomb and intimate fiesta!




1.01.17 SUNDAZE:

What’s Sunday without SUNDAZE? 2017 started off to a solid start with an extremely successful Sundaze. We saw a lot of new faces + our familiar faces all mingling and interacting with each other for the celebration of the new year!





Sundaze was the icing on the cake for the littest weekend in 2016! We hope everyone continues to have a great 2017 and be on the look out for more projects coming from Norma Now and Now or Never Inc!!


*Photos Courtesy of Kathy Rosario, The Cue Brand, and Chris Squires*

Art Basel 2016 was another one for the books and NowOrNever Inc invaded downtown Miami and left its mark Saturday night. NormaNow brought the legendary Trap Paradise party back for Art Basel’s rendition called Basel Paradise.  Also one of our amazing sponsors Lyft was kind enough to provide 300 free rides to and from the venue!! Yes 300 people were lucky enough to get lit and lyft!






Hosted at Heart nightclub this event had many elements that came together to make for an unforgettable night. We had an exclusive VIP  Gunner Stahl exhibition in our LYFT LOUNGE from 9pm-12am with an open bar from our lovely sponsors New Amsterdam, Heineken, and Courvoisier. After the exhibition, doors opened and we flooded the second floor of Heart ready to get the party started.






Basel Paradise was nothing short of lit. We had DJs like Kittens, Brittany Sky, Ivan M/M and others light up the dance floor all night long. Special appearances by DC young fly, Lajan Slim, 40oz VAN, Reese, Sonny Digital, Corey from Vintage Frames, Sarah Synder, Chaz French, Pedro from Fools Gold, ASAP LOU and Bobby Biscayne.






Basel Paradise closed out Art Basel in the best way we know how turnt and sweaty!! Thank you to everyone who came out, supported, and had fun. UNTIL NEXT TIME!



Fool’s Gold – Day Off: South Florida


There are few things better than a dope line-up at a concert. This past weekend there was nothing better than Fool’s Gold- Day Off as it did not disappoint. Fools Gold Records rolled into South Florida and showed us a good time! Bringing acts such as Lil Yachty, PlayBoi Carti, Joey Bada$$, Hudson Mohawke, Noreaga, and plenty more, they rocked the stage at Revolution this past Saturday.






Alongside these talented acts we also had some dope DJ’s who kept the party going: A-Trak, Speakerfoxxxx, Danaged Goods, and Ape Drums to name a few.




With that being said, South Florida came out and did what South Florida does best: Have a blast! S/O to Fool’s Gold Record for ending Summer ’16 with a bang.