I’m writing this post to give you guys a couple of tips for better social media managing and marketing (focusing on Instagram & Twitter). Hope you learn a thing or two! ✌️
1. WRITE AN ENGAGING CAPTION. Whether it’s funny, witty, punny, or just plain out an eye catcher! A good caption can help a mediocre picture/post get more engagement, but a mediocre caption will not help a picture/post. Stray away from captions that are too long – your audience does not have a long attention span (remember, this is social media not netflix).
2. ENGAGE WITH OTHER ACCOUNTS. Social media is a 2-way street. If you comment and like on other accounts the chances of you getting comments and likes goes up. Also, when I say other accounts I mean accounts that are similiar to yours. Why would you have a cupcake page and comment on an automotive page? That would just be counter productive. You want to grow within your community first before trying to branch out.
3. QUALITY OVER QUANTITY. This one seems like common sense but it is not. One meaningful and thought out blog post a week can be more valuable than 5 crappy written posts a week. Same with tweets, if you are just spewing out tweets like a AK-47 you are more likely to get muted by your audience. Make sure that the content you put out is WORTH putting out. Pay attention to what your audience likes and doesn’t seem to care for to get a better understanding of the content that matters to you and your business.
4. GIVE AUDIENCES A REASON TO FOLLOW YOU. Why should someone follow your social media page? That is the key component in attracting new followers AND retaining them. Share exclusive content, have giveways/contests, or post “behind the scenes”. Basically, find the reason you stand out from other competitors and what you can offer that they can not.
I hope these tips help you! Keep an eye out for part two!! – Wynee
W O M E N’ S H I S T O R Y M O N T H
Despite the fact that we ALMOST had a female president this year, women are still definitely taking over 2017. From the Women’s March in February to International Women’s Day, this year is full of women empowerment. Women are creating and becoming very influential in different categories that in the past seemed to be more of a man’s territory. From music, fashion, beauty and culture, I’m excited to see what else is in store for the rest of 2017! It is safe to say that this is OUR year so in honor of Women’s History Month here are some of my favorite brands and influencers making a buzz.
Rihanna x Fenty x Puma
In late 2014, Rihanna announced her new partnership with Puma as Creative Director. Since then Rihanna has been killing the sportswear game. From ready to wear clothes, sneakers and slides, Rihanna has taken over the Puma brand! Her most anticipated piece from her collection seems to be the slides. It’s almost inevitable to hear Puma and Rihanna in the same sentence. She has also proven to be very beneficial to the brand by sparking a rise in Puma sales in 2016. This month, Rihanna introduced her satin bow collection in two color ways, silver pink and olive branch. The slides have already sold out online. Did you get a pair?
Teyana Taylor x Reeboks
If you didn’t know Teyana Taylor has been running it before her sexy leading role in the Kanye West’s video “Fade” (shout out to that bod). Though Teyana Taylor has had past collaborations with sneaker brands Ewing Athletics, Adidas and Reeboks, early this year the Harlem native introduced her new partnership with the Reeboks brand. Teyana Taylor teased the re -release of the 1982 Reebok Classic Freestyle Hi collection in the images above. These fitness classics were distinctively designed for women and very fitting for that Teyana Taylor would be the one to introduce the bold and classic pair. These kicks are now available on Reeboks site just in time for the Spring. As a Harlem native myself, it’s good to see women from my neighborhood doing great things.
Emily Oberg x Kith
My #WCW this month and possibly this year is former Complex producer Emily Oberg. In the beginning of the year, Emily Oberg made an announcement via Instagram that she was stepping down from her position of 3 years at Complex for her new endeavor with Kith Women as Creative Lead. She is also founder of her own label “Sporty & Rich” and also released merchandise and a magazine under the same name. Her Instagram feed has a simple “less is more” aesthetic that will force you to become one her 210,000+ followers. I’m excited to see her projects with Kith Women this fall. At only 23 years old Emily is already making her mark in the sneaker culture.
Nike Pro Hijab
Recently, Nike teased a new collection of Pro Hijab for female athletes who are Muslim. Though Nike’s new Hijab collection is targeted to encourage and support Muslim women to in the sports and fitness world, Nike has been received a lot of mixed reviews and backlash via social media. Some people have gone as far as trying to boycott Nike for the collection which is set to release in early 2018. One of the arguments circulating social media is that there were other companies who created an athletic Hijab a long time before Nike. In my opinion, Nike’s brand and platform is on a major scale which can potentially influence other huge brands and corporations to shed more light on athletic Muslim women. Is it good to see such a big brand like Nike finally step to plate or is it all for the fun of profit? All in all, the controversy behind Nike’s new collection has sparked conversations about Muslim women in the sports, fashion and political world all month long.
Winter Music Conference is back and you know what that means: Ultra, pool parties galore, house music, and obnoxious tourists (curse those spring breakers). Here at
Now or Never we want to make your life easier so that you can weave out the over-saturated and predictable events. Here’s a list of events that will be sure to get you in a good mood and have fun this week!
The Love Below featuring Promite @ Electric Pickle – get ready for some cool vibes & cool peeps all night long with your favorites Norma Now & Oh RawkC hosting.
Noisey Behind The Scenes: Miami –
BOAT PARTAAAY. Who doesn’t love a good boat, free food, and free drinks? We sure do! Join us and RSVP through this invite only link, you know we got you! https://noiseybehindthescenemiami.splashthat.com/
BEST DAY EVER! Norma Now & Yes Julz have teamed up yet again to bring you the livest pool party known to man in the 3-0-5. Cop your tickets now before we sell out at BestDayEverParty.com
Brodinski & Friends is back for another round! Don’t miss out on this cool event featuring Virgil Abloh, Benji B and other awesome peeps only at Bardot! After Best Day Ever head on over to dance the rest of the night away.
Link for tickets! https://www.miamimusicweek.com/event/brodinski-and-friends
Splash Miami Pool Party at the Shelborne hotel featuring A-Trak, Mija, Mike Russ + more!
Get tickets here: https://www.miamimusicweek.com/event/splash-miami-pool-party-w-a-trak-mija-and-more
Who hates being sober more than Chief Keef? We might never find out! This Saturday check him out at Hyde Beach behind the SLS hotel!
Link here: http://sbemusicweek.com/AndreaJ
What a better way to close out WMC week then with some Hot~n~Fun!? Here at Now Never Inc. we want to leave you with a bang so come on by and dance with us & our special guests as we close
WMC out the right way! F R E E cover and drink specials just for YOU!
We’ve teamed up with Redbull to bring you a weekend of dope music with some really cool artists.
3 Days in Miami is back and bringing the heat with their line up. Tickets are only $15, so cop them soon before you’re out of luck! link here: https://3days.redbullsoundselect.com/2017/miami #RedbullSoundSelect
THURSDAY, FEBRUARY 23RD:
For all of our alternative/indie folks we’ve got the perfect line up for you. Angel Olsen, Charlotte Day Wilson, and Bernice bring the perfect combination of soul and rock that are sure to complement each other. If you are interested in hearing some of their work click on the links below.
FRIDAY, FEBRUARY 24TH:
We’ve got Goldlink, Pell, and Miami’s own Twelve’len get together for a HipHop/R&B packed night at The Hangar. Vibes from Goldlink’s Crew, Pell’s Got It Like That, and Twelve’len’s Naked Hustle guarantee a soulful night. Check the links below for their work.
SATURDAY, FEBRUARY 25TH:
These artists give electric soul a new meaning. Kelela, Harriet Brown, and Miami’s own Brika all three bring simple yet creative and powerful sounds. Click on the links below to check out their work!
Big Sean’s fourth studio album
I Decided dropped and I can’t be the only one who is amazed by how good this album is. I Decided gives us a fresh perspective on life, choices, regrets, and love – from the outlook of Big Sean’s older self we learn how it is to look back on one’s younger self and realize we only live one life and how the choices we make today will affect us tomorrow.
The album starts off with “Light” ft Jeremih which basically stands for the light that is inside Big Sean himself. Sometimes we get so caught up trying to find meaning in life through material things, people, and objects that we forget that the true meaning is within ourselves, we just have to take the time to find it.
“Spent my whole life trying to find what’s at the end of the tunnel, I should have realized it was inside.”
Once we realize that our purpose is within ourselves we “Bounce Back” – the next song on the album. The song is pretty much self-explanatory as the chorus repeats, “Last night took an L but tonight I bounce back.” Human beings are prone to make mistakes and “L’s” but it is the bounce back that matters as to how we handle un-wanted or unforeseen situations.
“No Favors” offers a more cocky side of Big Sean. A side of him that we see once he has made mistakes, bounced back, and realized what he is worth. He is more confident in this song and understands what he brings to the table without any favors from anybody. At this point he also realizes that not everybody is his friend.
“You can save your hand, I ain’t gotta shake it.”
“Jump Out The Window” hits home to most of us. This is the “almost” or the “what if” relationship or emotional affair we have encountered once or twice in our life. Whether it was due to right person wrong time syndrome or the mere fact that one was in a relationship or both were. This song perfectly reflects Big Sean’s older self’s thoughts on his what if girl – now he’s ready to jump out the window and go for the person he truly loves.
“Way back then we the best thing that never happened.”
The next song on the tracklist “Moves” is about how Sean has the ability to push forward and continue on his rise to the top.
“I got the moves, I’m making moves, you gotta move.”
“Same Time, pt 1” reminds me of that one person you will never be in a relationship with but you just can’t leave them alone. This is the person that is reliable for one thing and one thing only. Their story together is usually not as smooth as it seems and sometimes they never get closure from each other.
“Owe Me” shows us a different side of Sean, a more committed version of his young self. Owe me speaks about a girl he was in an actual relationship with. A girl who broke his heart despite everything he gave her. A girl who got her walk, talk, and demeanor from him. He realizes that his ego was the problem in his relationship and how self-realization is the biggest healer of them all.
“Halfway Off The Balcony” starts his self-realization journey. We have all been to that point where we nitpick everything that is not right within our life and ourselves. Self-realization is important to human beings because it allows us to fix the things we do not like and to better ourselves.
“Voices In My Head” speaks to all of us when we start to do better in life and we catch ourselves slipping up. The voices in our head tell us we know better but we choose not to know or we decide to not do better.
“Stick to the plan, stay focused.”
“Sunday Morning Jetpack” is the feel good song on I Decided. Sean reminisces on his grandmother and his family. Giving kudos to his mother + God, he understands that without those closest to him he would not be in the position he is now.
“Inspire Me” is a song dedicated to Sean’s mother. It’s a beautiful song within itself because as we are younger we do not appreciate our parents as much as we should. As Sean is older now he notes that his mother inspires him and that she does the right thing.
“You text me, tell me to take my vitamins.”
“Sacrifices” ft Migos is a more upbeat song on the album. Also, what is a life lived if no sacrifices were made? Sacrifices are a big part in shaping who we are because it shows what we prioritize in life. Big Sean’s older self emphasizes that he sacrificed a multitude of things for his career and money.
“I done gave up so much free time knowing time ain’t free.”
The last song on the album is “Bigger Than Me”. In this particular track Sean realizes that life is bigger than him. He now states how he wants his city, and the people living in his city to be proud of him. This track shows Sean as less selfish and more thoughtful on how other people look at him and the impact that he has on his community.
Personally, this album to me was one of his best works. The theme and flow of the tracks came together so effortlessly. The messages that came across this album are messages that everyone should hear and think about. We are all going to be older versions of ourselves one day and we will be in the same position to think about the lives we choose to carry now. This album was a thought provoking piece that makes you think outside of the box and makes you excited for the future.
*** CONTEST DETAILS ***
We’ve partnered up with the Fillmore Miami Beach to bring you guys a chance to win tickets to Big Sean’s tour on April 20th.
Re-create Big Sean’s I Decided album cover & post to your Insta to win tickets to his concert. Make sure to follow @NormaNow & @NowNeverInc and subscribe to our newsletter! Once you have subscribed make sure to send a screenshot over to email@example.com. We will pick the best cover so get creative & don’t forget to hashtag @NowOrNeverInc. Contest ends this Wednesday 2.8.17, good luck!
Is it just me or has the first week of 2017 been better than all of 2016? Regardless, New Years Eve with Norma Now was a ridiculous finale for the year with a party happening everyday of the weekend.
Peachfuzz was hosted at Basement Miami and as the last Peachfuzz of the year it did not disappoint. Roctakon & DZA3000 supplied the sultry tunes and vibes for the night. As soon as the vibes started, the honeys came out to play!
On top of our favorite DJ’s rocking the house, we had Bellagio supply the dranks! If you do not know about Bellagio then STEP YA GAME UP! (jk, but not really). Bellagio is a delicious wine that will bring all the boys to your yard, ladies.
Your girls favorite party left everyone turnt plus sweaty by the end of the night. It was a great start to Norma’s 3 day weekend celebration!
12.31.16 One Night Only:
S/o to Coyo Taco for letting us take over for New Years! We had a blast and so did everyone else. As soon as the clock struck midnight every corner you turned there was either someone dancing on a table or kissing on their boo for their special new year kiss! We had our awesome friends LteNight and Jun ILL carry the night into 2017 with their crazy sounds.
One Night Only was one of the FEW free parties in Wynwood. In addition, Bellagio pulled through with MORE drinks. Yes, you read that correctly FREE LIQOUR. All in all it was the perfect ending to 2016 – Norma and Coyo Taco brought us a bomb and intimate fiesta!
What’s Sunday without SUNDAZE? 2017 started off to a solid start with an extremely successful Sundaze. We saw a lot of new faces + our familiar faces all mingling and interacting with each other for the celebration of the new year!
Sundaze was the icing on the cake for the littest weekend in 2016! We hope everyone continues to have a great 2017 and be on the look out for more projects coming from Norma Now and Now or Never Inc!!
Miami Art Week is hands down the craziest Miami can get. The streets are packed, the galleries are full, the parties are over the top, but it’s all worth it. The main attraction, Art Basel, brings out so many tourists and locals who have been working year-long just for this week. Of course with so many installations and parties, the schedule gets hectic, and choosing the right events gets tricky. Being more into the music side of things, the concerts, showcases, and parties are more my steeze. Red Bull Music Academy always delivers by bringing a line-up of artists and DJ’s that stand out from cookie-cutter, mainstream music. This year, they brought us 12 Hours of NAAFI: a 12-hour party highlighting some of the dopest underground DJ’s and artists from Mexico. Think of it as a festival, packed in one day, under the roof of a small tequila bar in Wynwood. While the rest of the city was running around in the rain, once I stepped into Coyo, I completely forgot about the hassle of trying to find parking for nearly an hour. Inside, the red glow from the Xipe Totec neon sign is in tune with the beats blasting as Jubilee spins. Everyone inside is sweating their asses off, having the best time and just smiling from ear to ear. It’s very infectious and hard not to immediately get into the groove with the energy inside. Tacos are being passed out, which is the only time the dancers stop to take a break. It really feels like you’re in someone’s back yard–great music, food, tequila shots, and nothing pretentious about this scene. Jubilee, a Miami-bred DJ, manages to get us in rhythm with the theme of the night, combining latin vibes with club music. It works, and I, along with my friends, are soon dancing with everyone else. At one point I took a break, leaned against the wall and scanned the room. People dancing off beat, on beat — it didn’t matter. Everyone was having such a good time laughing and cheering friends on who were breaking it down on the dance floor. I couldn’t help but feel good and feel comfortable. RBMA brought together an event that was about inclusion during what some might consider a “invite-only” kind of week. The limited edition take-home bag designed by SANGREE was an added bonus, to an already amazing event. *Photo Creds: TheCameraClicks and Stacey Gamble*
*Photos Courtesy of Kathy Rosario, The Cue Brand, and Chris Squires*
Art Basel 2016 was another one for the books and NowOrNever Inc invaded downtown Miami and left its mark Saturday night. NormaNow brought the legendary Trap Paradise party back for Art Basel’s rendition called Basel Paradise. Also one of our amazing sponsors Lyft was kind enough to provide 300 free rides to and from the venue!! Yes 300 people were lucky enough to get lit and lyft!
Hosted at Heart nightclub this event had many elements that came together to make for an unforgettable night. We had an exclusive VIP Gunner Stahl exhibition in our LYFT LOUNGE from 9pm-12am with an open bar from our lovely sponsors New Amsterdam, Heineken, and Courvoisier. After the exhibition, doors opened and we flooded the second floor of Heart ready to get the party started.
Basel Paradise was nothing short of lit. We had DJs like Kittens, Brittany Sky, Ivan M/M and others light up the dance floor all night long. Special appearances by DC young fly, Lajan Slim, 40oz VAN, Reese, Sonny Digital, Corey from Vintage Frames, Sarah Synder, Chaz French, Pedro from Fools Gold, ASAP LOU and Bobby Biscayne.
Basel Paradise closed out Art Basel in the best way we know how turnt and sweaty!! Thank you to everyone who came out, supported, and had fun. UNTIL NEXT TIME!
If you know anything about Miami you know Art Basel is the pre-game and introduction to the wild, celebratory month that is December. Art Basel shows up and shows out! People come from all over the world to experience the art that the city has to offer.
If you’re like us you know that you have to mentally prepare for the upcoming week but no worries! We have compiled a list of our favorite events for Art Basel 2016. Check them out below!
*We will be constantly updating the guide so check back often for more events*
Tuesday, Nov. 29
Wednesday, Nov. 30
Thursday, Dec. 1
Friday, Dec. 2
Saturday, Dec. 3
Sunday, Dec. 4
If we missed an event or you think that your event is RSVP worthy send them over to firstname.lastname@example.org, email@example.com, & firstname.lastname@example.org. WE GOT YOU! Have a fun and safe Basel!
Before all the museum curators, photographers and artists of the world flock down south for the winter to celebrate Art Basel, Miami welcomes hundreds of authors, journalists and other literary idols for the 33rd edition of the Miami Book Fair!
The Miami Book Fair is a literary and cultural celebration full of entertaining and educational activities spanning over eight days (Sunday, November 13th – Sunday, November 20th) at MDC’s Wolfson Campus. From readings to signings, the amount of events taking place makes it impossible to hit them all, so I put together this guide to highlight some of the main events you must attend!