Rihanna for Puma


Recent news has broken out regarding pop sensation Rihanna working closely with one of the world’s top leading activewear brands. The infamous bad gal has signed a multiyear partnership with Puma naming her as the brand’s new women’s creative director. Additionally, the 2014 CFDA’s Fashion Icon winner will serve as the brand’s global ambassador alongside Jamaican sprinter Usain Bolt.

During her first creative session over at Puma’s headquarters in Germany last Monday night, Riri had some time to sit down with WWD and made it clear that she will be heavily involved with everything just as she was with MAC- “from creating packaging to going through textures.”

Regardless if you’re a fan of hers or not, you must admit the girl knows how to assemble a perfectly balanced sporty and posh outfit. I’m excited to see her bold designs and how she’s going to make Puma relevant again in 2015.

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