*Photos Courtesy of Kathy Rosario, The Cue Brand, and Chris Squires*

Art Basel 2016 was another one for the books and NowOrNever Inc invaded downtown Miami and left its mark Saturday night. NormaNow brought the legendary Trap Paradise party back for Art Basel’s rendition called Basel Paradise.  Also one of our amazing sponsors Lyft was kind enough to provide 300 free rides to and from the venue!! Yes 300 people were lucky enough to get lit and lyft!






Hosted at Heart nightclub this event had many elements that came together to make for an unforgettable night. We had an exclusive VIP  Gunner Stahl exhibition in our LYFT LOUNGE from 9pm-12am with an open bar from our lovely sponsors New Amsterdam, Heineken, and Courvoisier. After the exhibition, doors opened and we flooded the second floor of Heart ready to get the party started.






Basel Paradise was nothing short of lit. We had DJs like Kittens, Brittany Sky, Ivan M/M and others light up the dance floor all night long. Special appearances by DC young fly, Lajan Slim, 40oz VAN, Reese, Sonny Digital, Corey from Vintage Frames, Sarah Synder, Chaz French, Pedro from Fools Gold, ASAP LOU and Bobby Biscayne.






Basel Paradise closed out Art Basel in the best way we know how turnt and sweaty!! Thank you to everyone who came out, supported, and had fun. UNTIL NEXT TIME!



Norma Now’s Guide to Art Basel 2016

If you know anything about Miami you know Art Basel is the pre-game and introduction to the wild, celebratory month that is December. Art Basel shows up and shows out! People come from all over the world to experience the art that the city has to offer.

If you’re like us you know that you have to mentally prepare for the upcoming week but no worries! We have compiled a list of our favorite events for Art Basel 2016. Check them out below!

*We will be constantly updating the guide so check back often for more events*


Tuesday, Nov. 29

  1. Rum & Bass Block Party at COYO Taco at 7PM. Check out Walshy Fire and many others as they start Basel Week with a bang! For more details click here.
  2. Basement’s 2 Year Anniversary Party at The Edition Miami Beach. Celebrate two years of skating, bowling, and dancing with sets by Thugfucker, Doc Martin, Nicolas Matar, and Ahmed Hashim- hosted by The Haas Brothers.
  3. The Love Below Basel Edition at The Electric Pickle. This year, the guys are bringing Flamingosis to El Bolero Room alongside residents Louie Arson, Jun-iLL, Pazmal, and The Gamma Bot. As always, no cover! Doors open at 10PM with 2 for 1 drink specials until Midnight and $6 Jack Honey all night. 21+

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Wednesday, Nov. 30

  1. Shots! Fired Photo Exhibition at 12PM. Enjoy cocktails while seeing a variety of photography from unique artists. Sounds provided by local DJ’s such as Sean Bang and more! RSVP at 
  2. iii Points Art Basel presents 1-800- Dinosaur at Magic City Studios 10PM – 7AM. With James Blake, Airhead, Dan Foat, Klaus, and Mr. Assister. Tickets are $25-40
  3. Basel #AtTheAnderson – Get down at The Anderson with a DJ set by Mayer Hawthorne! Tix aren’t necessary.
  4. HIVE Basel Pop-Up Lounge – With all of the craziness that goes down during Art Week, it can be a little difficult to find some down time and breathe, so HIVE has got you covered! The pop-up lounge will be a place you can take a break at and unwind with a drink in hand (free when you RSVP) in the middle of Wynwood. Running from Wednesday to Sunday, there will be daily mixology presentations and DJs spinning well into the night. RSVP here.

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         Thursday, Dec. 1

  1. NAAFI at COYO Taco at 5PM. We teamed up with Redbull to bring you a 12 hour party in the midst of Art Basel. Special guests include Venus X, Jubilee, TygaPaw, and more! RSVP now while you still can.

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  1. III Points – Art Basel at Magic City Studios. III point presents Young Thug, Shlohmo, and Nick Leon. This is the perfect turn up before the weekend craziness gets to us! For more details click here.
  2. PAMM Presents: Cashmere Cat, Jillionaire, + Uncle Luke. At 9PM, celebrate art and music with sets by Cashmere Cat, Jillionaire of Major Lazer, and special guest Uncle Luke. This event is invite-only for sustaining members and above.
  3. Unknwn Miami Penthouse Pop-up – You’re cordially invited to Unknwn Miami’s pop-up shop at the Penthouse Suite at the Raleigh Hotel featuring sounds by Chase B, DZA, & friends! RSVP.
  4. Icecream x Peachfuzz x 143 – Thursday is ladies night at Sidebar and this time the weekly Icecream party is joined by the 143 and Peachfuzz homies! Sets by DZA, Induce, Louie Arson, Manuvers, Sharpsound, Sosupersam, & Spinser Tracy. Ladies drink for free 10-12. 337 SW 8 St. 21+

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Friday, Dec. 2

  1. Sites and Sounds Festival – a multi-sensory experience. Sites and Sounds will include live paintings, DJ sets, installation pieces, and even a VIP gallery. This festival is a one stop shop for all things creative. For more information click here.
  2. Swerve Basel – The Showcase. Check out “unplugged” performances by various artists including Twelve’Len, Ye Ali, plus more. Aside from these performances, you will be able to get a sneak peek at Vintage Stereon’s fall collection. Tickets
  3. 1AM Basel – Our girl YesJulz is taking over Cafeina in Wynwood. Performances by Gucci Mane, 070 Shake, to name a few. For tickets visit:
  4.  Finessing IV The People – Miami’s largest urban arts and music fundraiser. All donations from this event will go to the Sowaseed foundation. This event will be hosted by Zoey Dollaz and DJ Stevie J. Finessing Miami and IV the People have designed a limited collection of hats that both represent urban art and celebrate Haitian culture. These hats are only available for a limited amount of time and come with the purchase of a VIP Admission ticket. Purchase tickets here.
  5. in FOCUS curated by 1800 Tequila + billboard – Check out hip-hop through the lens of photography by Cam Kirk, Gunner Stahl, Places + Faces with sounds by DJ Brittanky Sky & DJ Ohso. And enjoy a special after party performance by Rae Sremmurd at Up & Down at Nautilus Beach. RSVP to
  6. Dope Basel Presents Robb Bank$ w/ a special guest + OffRipCult at Heart Nightclub. Buy tickets here and one lucky guest will get a free t-shirt!
  7. The Dog Miami – High End Times & Peachfuzz are bringing out Brenmar, DZA, Sosupersam, Austin Millz, Jubilee, + other special guests to 1306! Free w/ RSVP, must be 21+
  8. Denzel Curry Presents The Vortex – In collaboration with The Satellite Art Show, Denzel Curry is bringing out hella special guests Friday and Saturday, including Poshtronaut, Nell, Zoey Dollaz, J.K. the Reaper, LTENGHT, Allan Kingdom, & more. Free w/ RSVP.

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Saturday, Dec. 3

  1. Basel Paradise at Heart Nightclub. Brought to you by ya girl NormaNow. Photography showcase + Sounds/Performances from very special guests! For tickets and more info click here!
  2. The Hook Up at 8and9 Showroom – Hosted by DC Young Fly. Featuring Curren$y, Smoke DZA, and Malc Stewy. For tickets click here.
  3. The Ritual – Moss Management + dopexgold + Erace the Hate Presents a night full of live sets by Jesse Boykins III, Twelve’Len, Austin Paul, and many more talented artists and DJs! It’s a rare event that’s 18+ at Chop Shop Wynwood. RSVP here; doors open at 7:30PM.
  4. iii Points Art Basel – As a part of iii Points’ Art Basel Concert Series, they are bringing out Nick Murphy (Chet Faker) and Mount Kimbie LIVE. Tickets are $40.
  5. Push St(art) Basel –  Miami’s Underground Hip-Hop clashes with Modern Art in this night full of fun performances by artist strictly from the 305 that include Caleb Kai, Ivan M/M, P.O.T.C, Tony Solar, FOR(MULA) & more. The Coloring Block, Mind Over Matter & TRIBE MIA bring you Push St(ART) FREE Event doors open at 10!
  6. Miami Viceland – Vice Media’s TV Channel, Viceland, is hitting Art Basel and is bringing Desus & Mero on the bus with them to party in Wynwood at 4:20PM. Check out some live art by AholSniffsGlue and party alongside Metro Boomin, Craze, Theophilus London, and Yes Julz. RSVP here, must be 21+




Sunday, Dec. 4

  1.           SUNDAZE X 40 OZ. Join us for a VERY special Sundaze as we close out Art Basel with our closest friends + special guests. You don’t want to miss it!
  2. Boom Basel by The FADER & Toyota – From 1-5PM, you can check out some art by Alexa Meade, FRKO, Mwanel Pierre-Louis, & Yung Jake while sipping on drinks by Matcha Bar. You can also get your nails did by Vanity Projects x Floss Gloss while vibing to DJ sets by Brenmar & Uncle Jxm (a.k.a. Slim Jxmmi from Rae Sremmurd). 21+ only, RSVP. #IdoTheNew

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If we missed an event or you think that your event is RSVP worthy send them over to,, & WE GOT YOU! Have a fun and safe Basel! 



Your Miami Book Fair ’16 Guide Photo courtesy of Miami Book Fair

Your Miami Book Fair ’16 Guide

Before all the museum curators, photographers and artists of the world flock down south for the winter to celebrate Art Basel, Miami welcomes hundreds of authors, journalists and other literary idols for the 33rd edition of the Miami Book Fair!

The Miami Book Fair is a literary and cultural celebration full of entertaining and educational activities spanning over eight days (Sunday, November 13th – Sunday, November 20th) at MDC’s Wolfson Campus. From readings to signings, the amount of events taking place makes it impossible to hit them all, so I put together this guide to highlight some of the main events you must attend!

Photo courtesy of Miami Book Fair

Photo courtesy of Miami Book Fair

Continue reading

Fool’s Gold – Day Off: South Florida


There are few things better than a dope line-up at a concert. This past weekend there was nothing better than Fool’s Gold- Day Off as it did not disappoint. Fools Gold Records rolled into South Florida and showed us a good time! Bringing acts such as Lil Yachty, PlayBoi Carti, Joey Bada$$, Hudson Mohawke, Noreaga, and plenty more, they rocked the stage at Revolution this past Saturday.






Alongside these talented acts we also had some dope DJ’s who kept the party going: A-Trak, Speakerfoxxxx, Danaged Goods, and Ape Drums to name a few.




With that being said, South Florida came out and did what South Florida does best: Have a blast! S/O to Fool’s Gold Record for ending Summer ’16 with a bang.







FIU’s Annual Summer Fest with Norma Now

Thursday, July 14th and it’s a beautiful day, the weather is clear, birds are chirping, the sun is out and there is a calm serenity around the FIU campus. At 7PM that peacefulness was interrupted by 3,000 students covered in foam, carrying glow sticks, raging to an amazing DJ set by Mummy, Dzeko & Torres, and G.T.A all while being hosted by our girl, Norma Now! The occasion was FIU’s annual Summer Fest and this year they reached out to Miami Native and yours truly Norma to host and keep the energy high all night.




Team Now arrived ready for an epic night of work and partying. During the calm before the storm you could find the team setting up the booth with banners supplied by Miami Sign Shop, and also collaboration Finessing/ #NOWORNEVER hats (S/O to Aldhair)! The students were flocking to the booth all night to get their Norma Now towels, glow sticks, and hats. And you cant party hard on an empty stomach so we even had Pizza on deck to keep the kids fed. Team Now had all the bases covered, so that everyone in attendance will remember the name! With Norma blessing the microphone (which we’ll be seeing more of in the future) the merch helped set the scene for an amazing night of raging. As the sun went down, and the music went up the #NOWORNEVER glow sticks were illuminating across the crowd. In other words Team Now had the campus LIT… Literally. Special shout out to Trippy Thick, Drea, Juniill, Rawkce, Linden, Tasheema and everyone else who helped make this day special!

All Photos By Apsi Photography

Watch the recap below by Sight Before Sound!

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 Also, lets not forget the dancing robots Norma had by her side that helped entertain the crowd. If you missed the event you sure did miss out on some serious fun just ask the 3k that came and left with memories that’ll last forever! Don’t worry though because there will be plenty more to come!


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Women Changing the Sneaker Game

Today I read an article from Highsnobiety titled “Why Do Women’s Sneaker Options Suck so Much?” I too ask myself that on the daily; as well as other questions raised by the author such as: “how many women collectors can you name? How many women’s signature lines?” It’s a small number, but they’re definitely out there. While I agree that having to sometimes order sneakers in the smallest men’s size or the largest kids’ size isn’t exactly ideal, I couldn’t help but think that we are currently in the middle of a big change within the sneaker industry. Instead of complaining about the lack of selection of women’s sneakers, I wanted to shed some light on how much the market catering to female sneakerheads has actually grown.


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Six years ago, news broke out about the first ever female Jordan collaboration. In 2010, Vashtie Kola announced that she reimagined the classic Air Jordan 2 with a new colorway- making her the first female to design a Jordan. Vashtie, as well as illustrator Sophia Chang, have also recently collaborated on collections with Puma, as it is one of the few mainstream athletic brands that really encourages female empowerment. In 2014, Puma named Rihanna the brand’s new women’s creative director and since then has released Creepers and Trainers for women in more than 10 colorways combined. Even on a smaller scale, we have Caroll Lynn, the current women’s footwear designer for Filling Pieces.


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Again, these are only a few examples and it’s obviously not going to happen over night, but thankfully we have women like Vashtie and Caroll Lynn breaking into the boy’s club to provide us with a broader sneaker assortment that doesn’t include the dreaded sneaker wedge.

PEACHFUZZ: Norma Now’s Birthday Edition

Our favorite party is back, this time at The Edition Hotel. It was Norma’s birthday this past week so what better time than to host Peachfuzz? The night started off cool and calm as Norma and her crew had dinner at the Market located inside the Edition Hotel. S/O to the Edition and Basement for hooking us up with their plethora of delicious goodies.



After we finished our dinner we made our way to Basement. Walking into Basement you could literally feel the sweat bullets forming because of how hot and packed it was (but what do you expect, it’s peachfuzz!) This edition of Peachfuzz was special not only because of Norma’s birthday but because we also had the glorious Mya perform. Mya rocked the club with all of her hit singles and definitely provided the nostalgic vibes of the early 2000’s.




Along with Mya we had other celebrities celebrate Norma’s birthday with us such as Trina (aka The Baddest Bitch) and Giancarlo Stanton.



Thank you to everyone who took the time to wish Norma a happy birthday, came and partied with her at Peachfuzz and anyone who showed love and support! This edition of Peachfuzz was definitely one for the books. See you next month!


#TeamNow All Summer 16′ Tees!

So, I’m not big into merch but I made these cute shirts last minute to go on INCEPTION AT SEA and rep my set. So I had a few left over and decided to see if anyone wants to grab some! Paid to make these out of my own pocket so all purchases are very welcomed :) I think they are super cute and I’m kind of digging the whole “Live in the Moment” saying that I am trying to encourage others for.

IT’S NOW OR NEVER! I mean if not now, then when?

Shout out to the boys over at 8&9 Clothing plus Smitty for coming through with the clutch photos!


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Recap: Sundaze @ Sidebar; Post Rolling Loud Party 5.8.16

Photo Credz: Katherine Rosario 

This past weekend was one for the books in Miami. Rolling Loud set the stage for crazy performances and after parties that had the whole city lit non-stop. Rolling Loud brought artists including Lil Uzi Vert, Young Thug, 2 Chainz, Future and many more to the city. And after the last performance of the weekend, Norma threw her weekly SUNDAZE party.

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This one was special, this edition of SUNDAZE featured beer pong, free swishers, $4 dollar drinks and a new artist’s special performance! We had Original Fani, ASAP Bari, Reese, Robb Banks, and the whole 070 crew in the building. Big thanks to 070 Shake and crew for giving an amazing show for their first performance in the 305. The energy was high all night and at one point we may or may not have broken the stage.

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Everyone also loved the special customized Sundaze cups as much as the drinks they put inside (well almost as much). Between the DJ sets, performances and the amazing Sundaze crowd, we were able to put the proper exclamation point on Rolling Loud!

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 If you missed out on this edition of 1AM Vibes, you missed out on an epic night. Norma and Julz successfully turned Wynwood life from an everyday festival to an unforgettable rager. Thank you to the peeps at the festival that accommodated us on such short notice!


DJ Laz started the vibes off with his flare mix of hip-hop/latin sounds. Unfortunately, we did encounter some technical difficulties and some of our DJs could not perform their set. Luckily for us, DJ Jun-iLL (Norma’s partner-in-crime; hashtag Team Now) came in clutch with the vibes for the rest of the night. Also, we had Miami’s very own Zoey Dollaz surprise us with his guest appearance.

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By the end of the night, Norma was piping it up with crowd and Julz was crowd surfing. Norma’s signature #NOWORNEVER towels were being thrown to the partiers who loved them!  All in all it was a good night and we took Wynwood Life out with a bang. We even saw a heartfelt moment between Norma and Julz at the end! If you want to see actual footage of 1AM Vibes just click the link below shot by @3iVisions!

1AM Vibes with NormaNow and YesJulz

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