Where to Meet the Person that Could Take Your Music Career to the Next Level:
If you’ve ever been to a music conference, you know that you can learn valuable information from industry professionals, network with the like, and have a good time afterward. There are plenty of the big-name ones that are out of state, out of the country and maybe out of your current financial reach, like SXSW, MIDEM, and ASCAP’s Create Music Expo, but there are also smaller, more affordable ones available. Last Tuesday Zuke Music presented its first networking event, The Music Networking Show, at the Funky Buddha in Boca Raton. The event had four panelists from the marketing, social media, and music industry and three artists from South and Central Florida.
For those of you not familiar with how music conferences work, there are usually one or more panels during the day that discuss a certain topic and a concert at night with one or more stages filled with different performing musicians. What made this networking event unique is that Zuke Music took the concept of a giant two-to-three-day conference and squeezed it into one 4-hour night. Now, you may be wondering why networking events are even a thing, other than its obvious advantages. Arielle Cohen, founder of Zuke Music, said that she created the Zuke Music app “to help other up-and-coming music professionals get connected with other reliable people in the music industry”. She was “sick and tired of people scamming other people in the music industry, not having a reliable place to go”.
The Music Networking Show began with a panel which discussed marketing, social media, and networking in the Music industry. Amongst the panelists were Liza Quin, singer song-writer and Creative Director of Artist Development at All Access IDA & IDA records and DJ Slym, DJ, artist manager, and founder of the Network Music Conference & Entertainment Convention. Panelists Katherine Schober, Social Media Manager for the Seminole Hard Rock Hotel and Casino in Hollywood, and Nick Moss, founder of Whitewall Media, contributed with their expertise, creating a well-rounded panel. Afterwards, all the panelists hung around so that everyone could meet and network with them.
Let’s not forget about the show! The talent included Brianna Guinn, R&B/Pop Singer Songwriter, whose performance included an acoustic version of American Boy. Fame on Fire, who became popular on YouTube with their Rock covers of Pop songs, garnering up to over a million views on some of their videos, performed an acoustic set of pop and original songs. The last artist who took the stage was rapper, Slendah, who looked like he slid out of the 70s, with his music ranging from funk inspired beats to trap influenced tracks.
The Music Networking Show was a rare opportunity for musicians and listeners to meet industry professionals and get in touch with new music all in one building in one night. Everyone in attendance left with great memories, exciting connections, and their wallets in tact, if they didn’t run up a large bar tab. Word on the street is Zuke Music may be bringing The Music Networking Show to Miami next, so be on the look out!
- Aixa Baez