hip hop

I Decided Album Analysis + Contest Details

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Big Sean’s fourth studio album I Decided dropped and I can’t be the only one who is amazed by how good this album is. I Decided gives us a fresh perspective on life, choices, regrets, and love – from the outlook of Big Sean’s older self we learn how it is to look back on one’s younger self and realize we only live one life and how the choices we make today will affect us tomorrow.

The album starts off with “Light” ft Jeremih which basically stands for the light that is inside Big Sean himself. Sometimes we get so caught up trying to find meaning in life through material things, people, and objects that we forget that the true meaning is within ourselves, we just have to take the time to find it.

 “Spent my whole life trying to find what’s at the end of the tunnel, I should have realized it was inside.

Once we realize that our purpose is within ourselves we “Bounce Back” – the next song on the album. The song is pretty much self-explanatory as the chorus repeats, “Last night took an L but tonight I bounce back.” Human beings are prone to make mistakes and “L’s” but it is the bounce back that matters as to how we handle un-wanted or unforeseen situations.

“No Favors” offers a more cocky side of Big Sean. A side of him that we see once he has made mistakes, bounced back, and realized what he is worth. He is more confident in this song and understands what he brings to the table without any favors from anybody. At this point he also realizes that not everybody is his friend.

 “You can save your hand, I ain’t gotta shake it.”

“Jump Out The Window” hits home to most of us. This is the “almost” or the “what if” relationship or emotional affair we have encountered once or twice in our life. Whether it was due to right person wrong time syndrome or the mere fact that one was in a relationship or both were. This song perfectly reflects Big Sean’s older self’s thoughts on his what if girl – now he’s ready to jump out the window and go for the person he truly loves.

“Way back then we the best thing that never happened.”

The next song on the tracklist “Moves” is about how Sean has the ability to push forward and continue on his rise to the top.

 “I got the moves, I’m making moves, you gotta move.”

“Same Time, pt 1” reminds me of that one person you will never be in a relationship with but you just can’t leave them alone. This is the person that is reliable for one thing and one thing only. Their story together is usually not as smooth as it seems and sometimes they never get closure from each other.

“Owe Me” shows us a different side of Sean, a more committed version of his young self. Owe me speaks about a girl he was in an actual relationship with. A girl who broke his heart despite everything he gave her. A girl who got her walk, talk, and demeanor from him. He realizes that his ego was the problem in his relationship and how self-realization is the biggest healer of them all.

“Halfway Off The Balcony” starts his self-realization journey. We have all been to that point where we nitpick everything that is not right within our life and ourselves. Self-realization is important to human beings because it allows us to fix the things we do not like and to better ourselves.

“Voices In My Head” speaks to all of us when we start to do better in life and we catch ourselves slipping up. The voices in our head tell us we know better but we choose not to know or we decide to not do better.

 “Stick to the plan, stay focused.”

“Sunday Morning Jetpack” is the feel good song on I Decided. Sean reminisces on his grandmother and his family. Giving kudos to his mother + God, he understands that without those closest to him he would not be in the position he is now.

“Inspire Me” is a song dedicated to Sean’s mother. It’s a beautiful song within itself because as we are younger we do not appreciate our parents as much as we should. As Sean is older now he notes that his mother inspires him and that she does the right thing.

 You text me, tell me to take my vitamins.”

“Sacrifices” ft Migos is a more upbeat song on the album. Also, what is a life lived if no sacrifices were made? Sacrifices are a big part in shaping who we are because it shows what we prioritize in life. Big Sean’s older self emphasizes that he sacrificed a multitude of things for his career and money.

 “I done gave up so much free time knowing time ain’t free.”

The last song on the album is “Bigger Than Me”. In this particular track Sean realizes that life is bigger than him. He now states how he wants his city, and the people living in his city to be proud of him. This track shows Sean as less selfish and more thoughtful on how other people look at him and the impact that he has on his community.

Personally, this album to me was one of his best works. The theme and flow of the tracks came together so effortlessly. The messages that came across this album are messages that everyone should hear and think about. We are all going to be older versions of ourselves one day and we will be in the same position to think about the lives we choose to carry now. This album was a thought provoking piece that makes you think outside of the box and makes you excited for the future.

*** CONTEST DETAILS ***

We’ve partnered up with the Fillmore Miami Beach to bring you guys a chance to win tickets to Big Sean’s tour on April 20th.

Re-create Big Sean’s I Decided album cover & post to your Insta to win tickets to his concert. Make sure to follow @NormaNow & @NowNeverInc and subscribe to our newsletter! Once you have subscribed make sure to send a screenshot over to wynee@normanow.com. We will pick the best cover so get creative & don’t forget to hashtag @NowOrNeverInc. Contest ends this Wednesday 2.8.17, good luck!

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Fool’s Gold – Day Off: South Florida

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There are few things better than a dope line-up at a concert. This past weekend there was nothing better than Fool’s Gold- Day Off as it did not disappoint. Fools Gold Records rolled into South Florida and showed us a good time! Bringing acts such as Lil Yachty, PlayBoi Carti, Joey Bada$$, Hudson Mohawke, Noreaga, and plenty more, they rocked the stage at Revolution this past Saturday.

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Alongside these talented acts we also had some dope DJ’s who kept the party going: A-Trak, Speakerfoxxxx, Danaged Goods, and Ape Drums to name a few.

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With that being said, South Florida came out and did what South Florida does best: Have a blast! S/O to Fool’s Gold Record for ending Summer ’16 with a bang.

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RL Grime Releases 4th Volume of Annual Halloween Mix

It’s that time of year again! RL Grime released the 4th volume of his annual Halloween Mix to kick off the boozy weekend and celebrate what is arguably the thottiest holiday of the year.

Unlike the previous volumes, which are introduced by Goosebumps author R.L. Stine, this year’s mix opens up with a voicemail from Hannibal Buress shamelessly begging to be included in the mix as he tries to be “Chicago’s AVICCI” and then claiming to like Clockwork (RL’s house-centric alter ego) better. After over an hour of trap transitions between spooky samples like Hurricane Chris’ “A Bay Bay,” Yeezy’s verse from Future’s “I Won”, and the repetitive hooks from A$AP Rocky’s “LPFJ2″ and Migos’ “Why You Mad,” RL Grime wraps it up with his remix of The Weeknd’s “The Hills,” some Chief Keef, and wicked words from R.L. Stine.

Download the mix off soundcloud, dress up (or down), and ask your uber driver for the aux cord as you party hop around the city this Halloweekend.

Migos Will Dominate 2015

Migos Will Dominate 2015

After “Versace” went viral in 2013, Migos quickly became one of the most hyped hip hop groups in the game. The following year Migos released other bangers such as “Fight Night,” squashed their beef with Chief Keef, and won Rookie of the Year at the BET Hip Hop Awards. With multiple mixtapes under their belt already and a collaborative one with Bobby Shmurda coming our way, it’s safe to say the young trio wont be going anywhere but up in 2015.

In case you missed it, Migos landed the cover of Fader’s recent Dec/Jan issue and already released a music video in this new year for their song “Wishy Washy.” Given that it’s about unfaithful women and it was directed by Gabriel Hart, the video is just what you would expect it to be. Watch it below and see for yourself.

Let us all take a moment of silence to remember that time they got shot at driving down I-95 and survived. #blessed