Google Pixel 2 x Ru Paul

Want to discover a better way to capture, store, and see the world? Then the Pixel 2 might be for you. The Pixel 2 features a smart camera that takes beautiful photos in any light, a fast-charging battery and even the Google Assistant built-in. This past Tuesday we had the opportunity of inviting some of the city’s coolest movers & shakers to the Voah campus to experience the phone for themselves. 




Working with Google meant there were some pretty cool experiences for our guests to enjoy. Such as, a mixology class, a puppy play pin, and even getting a 1-on-1 with Ru Paul……yeah, THE Ru Paul.








The night was full of laughs, learning, and appreciation for the Pixel 2. All of our guests were able to take home with them their new Pixel 2 and encouraged to take pictures, share via their social media, and even pick out some pretty cool phone cases all while expressing it via the hashtag #TeamPixel.




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Now or Never: Plug Guide 17

norma guide

It’s that wonderful time of the year again! Basel, basel, basel, OH! and can’t forget the Holidays! If you aren’t from familiar with Miami or Art Basel, it’s basically a time in December where everyone holds art fairs exhibitions, events, and parties – ya know, for those “I like art type girls”

Everyone from influencers, promoters, artists, hosts, and anyone in between can put their creative foot forward and show out with awesome events for the public! Some require tickets and some don’t! There’s a little bit of everything for everybody. Keep on reading to check out what MIA has going on!

Tuesday, December 5th:

Our friends over at Redbull are bringing the heat with a Sound Select Series. Twelv’len is curating the vibes so you won’t want to miss it. Don’t schleep and cop your tickets ASAP. Meet us at The Ground MIA 10PM-2AM.


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We also have the second annual “Rum and Bass” Block Party at Coyo with Walshy Fire!

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The Love Below Art Basel Edition w/ Tama Gucci

Enjoy a night under the discoball with sounds by TLB residents Sharpsound, Pazmal, & Telescope Thieves + guest DJ Paperwater & a live performance by Tama Gucci! As always, 2-4-1 drinks until midnight.


Wednesday, Dec. 6th:

Bashment TV:

–> RSVP <–

Silent Addy’s Birthday Bash!

Music by:

Jillionaire + Walshy Fire from Major Lazer/Ape Drums/Jubilee/Reid Waters/Eccentrix Sound/Disco Neil

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Part installation, part nightclub


Thursday, Dec. 7th: 

WHILE IT LASTS: An Instagram Salon…

Join Facebook’s Creative Shop at Miami Basel for an intimate conversation about how ephemerality affects experience. How does an object or content’s shelf life enhance or change our experience with it?

Find out at Soho House starting at 3PM!

RSVP link:

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R House & White Porch Gallery presents: “Emerging Worlds” starting at 6PM. Art exhibition and live performances will take place.

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HVW8 x adidas Originals Present: Creative Class

From Dec. 7-10, HVW8 Art + Design Gallery along with adidas Originals will host a pop-up exhibition celebrating diversity in artistic expression with five artists working across a spectrum of mediums. Throughout the four days, guests can catch a series of performances, interactive workshops, and artist talks with Atiba Jefferson, Kilo Kish, Lisa Leone, Inès Longevail, and Brian Lotti.

To attend Thursday’s opening reception + performance, RSVP at 


HVW8, adidas Originals, Sidebar, & Ice Cream Thursdays Present: After Class

The after-party for Thursday evening’s Creative Class opening will be at Sidebar where a new mural by Brian Lotti will be unveiled! Come early & stay late- you never know who will drop by… 


Friday, December 8th:

1-800-WYA-WSUP aka the place to be! 

Time to take things back to square one. No hype, no guestlist, just a good time.

The address will take you to a location you’ve never been before, but that’s the point. Once you enter, the night is yours. You can play laser tag with your friends and dance all night. Yeah, we went there. This is going to be a fun one. Chad Hugo and Daniel Biltmore as MSSL CMMD will be taking us on a journey of sounds all night long! Txt “411WSUP” to 33222 for full details.

Tix link:

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Poplife and Viceland presents: BOYS NOIZE at 1-800-Lucky! 

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As well, check out “Past the Present” presented by Crenius:

Phone: 786-577-0885


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Our girl, YesJulz is back at it again with her #1AMVibes.

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1800 Tequila and SoundCloud Present: Blank Canvas



Saturday, December 9th: 

We got our girl @Ohrawkc with the day time vibes from 2PM-8PM with “The Flea Market” – Tix are cheap so cop yours now!

Ticket Link Here!


Poplife and Viceland are back at it again with:

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Boom Basel is also BACK this year with MadeinTyo and Kyle on Friday December 8th and 9th! The invite-only event will be held at the Maps Backlot in Wynwood Arts District of Miami with daytime and evening events aiming to celebrate up-and-coming talent through live performances and interactive “art experiences.”


Sunday, December 10th:

And of course, would it be Art Basel if 40oz Bounce didn’t come to town? We’re ending things off in a good way. Cop your tickets now, because our phones will be “fake dead” when you hit us up without a ticket on Sunday.



The Music Networking Show at The Funky Buddha

Where to Meet the Person that Could Take Your Music Career to the Next Level:

If you’ve ever been to a music conference, you know that you can learn valuable information from industry professionals, network with the like, and have a good time afterward. There are plenty of the big-name ones that are out of state, out of the country and maybe out of your current financial reach, like SXSW, MIDEM, and ASCAP’s Create Music Expo, but there are also smaller, more affordable ones available. Last Tuesday Zuke Music presented its first networking event, The Music Networking Show, at the Funky Buddha in Boca Raton. The event had four panelists from the marketing, social media, and music industry and three artists from South and Central Florida.

For those of you not familiar with how music conferences work, there are usually one or more panels during the day that discuss a certain topic and a concert at night with one or more stages filled with different performing musicians. What made this networking event unique is that Zuke Music took the concept of a giant two-to-three-day conference and squeezed it into one 4-hour night. Now, you may be wondering why networking events are even a thing, other than its obvious advantages. Arielle Cohen, founder of Zuke Music, said that she created the Zuke Music app “to help other up-and-coming music professionals get connected with other reliable people in the music industry”. She was “sick and tired of people scamming other people in the music industry, not having a reliable place to go”.

 The Music Networking Show began with a panel which discussed marketing, social media, and networking in the Music industry. Amongst the panelists were Liza Quin, singer song-writer and Creative Director of Artist Development at All Access IDA & IDA records and DJ Slym, DJ, artist manager, and founder of the Network Music Conference & Entertainment Convention. Panelists Katherine Schober, Social Media Manager for the Seminole Hard Rock Hotel and Casino in Hollywood, and Nick Moss, founder of Whitewall Media, contributed with their expertise, creating a well-rounded panel. Afterwards, all the panelists hung around so that everyone could meet and network with them.


 Let’s not forget about the show! The talent included Brianna Guinn, R&B/Pop Singer Songwriter, whose performance included an acoustic version of American Boy. Fame on Fire, who became popular on YouTube with their Rock covers of Pop songs, garnering up to over a million views on some of their videos, performed an acoustic set of pop and original songs. The last artist who took the stage was rapper, Slendah, who looked like he slid out of the 70s, with his music ranging from funk inspired beats to trap influenced tracks.

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 The Music Networking Show was a rare opportunity for musicians and listeners to meet industry professionals and get in touch with new music all in one building in one night. Everyone in attendance left with great memories, exciting connections, and their wallets in tact, if they didn’t run up a large bar tab. Word on the street is Zuke Music may be bringing The Music Networking Show to Miami next, so be on the look out!


- Aixa Baez 

Instagram: @aixabaezmusic

Hot n Fun: Memorial Day Weekend

Who else is tired of the regular Memorial Day Weekend cookout and beach day? That’s why Now Never Inc. decided to amp up this past MDW with the most popping party. There was something for everyone at Hot n Fun from games, henny coladas, puma giveaways, and even FREE (yes, you read that right) empanadas.


The Now Never team even got some cute “hot n fun” novelty cups for the henny coladas. YUM!


Did we mention that we even had Tipsy Twister and the winner of the game won a $50 bar tab? #YAS.



As you can see people were going cray cray over Milly’s Empanadas!


Big shout out to NormaNow for holding the party down! Shout out to our guest DJs of the night: DJ Fergie and DJ Springer.

We had Sidebar booming with over 1000 people throughout the night! We wanted to give thanks to Milly’s Empanadas for providing us with the ability to make it rain empanadas, also to Puma for letting us start our #SuedeSundays Movement. We do this each and every Sunday so make sure to visit us at Sidebar! The Hot n Fun squad will make sure you end your weekend with a bang!




The Beginner’s Guide to Rolling Loud

So you’re headed to Miami for Rolling Loud and don’t know what to expect or pack? Now in it’s third year I guess you can call Rolling Loud “the Ultra for hip-hop”. Rolling Loud is an all day festival that allows show-goers to enjoy hip-hop during a span of three days. Below you’ll read what we think you should do before you hit Downtown Miami.

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*Picture from Ashley Outrageous*

STAY HYDRATED. It goes without saying at any festival but you don’t want to miss your favorite rapper(s) set time because you passed out in the midst of everyone and their weed smoke. Also, if you do smoke then you want to avoid cotton mouth – bring cash for those lengthy concession stand lines and get you some water!

PACK SMART. Miami is HOT so it goes without saying to leave the sweatpants and hoodies at home. Pack stylish comfortable clothes that you are able to get lit in and possibly crowd surf in throughout the day and keep you cool. Cheap sunglasses and fanny packs might also come in handy.

PACE YOURSELF. Remember it’s a marathon not a race. You have three full days to get “turnt” or as Gucci says “wasted”. EAT EAT EAT (bread does wonders). Don’t be that guy who is out of his mind and can’t function properly – this is not fun and your friends won’t appreciate you ruining their fun. Furthermore, your hangover might impede you coming back to day 2 or 3.

MAKE A GAME PLAN. I’m sorry to burst your bubble but you won’t be able to do it all. Weigh out the cons and pros of your favorite artists and come to terms that you will not be able to see them all. If you’re with friends set a meeting point at a certain time because let’s be honest your phone will probably be dead (portable chargers come in handy).

BE OPEN MINDED. Yes, their name might not be Lil Wayne or Kendrick Lamar but give these up and comers a chance to surprise you. You never know, you might leave Miami with a new favorite!

PLAN FOR TRANSPORTATION. Ubers and Lyfts will be going crazy the whole weekend. Understand that their surge pricing will probably be more than you are willing to pay for. Remember that lyft line is always a cheaper option. Whenever you are ready to call a lyft it will be useful to walk towards a more isolated area of the street to make your pick up faster and easier for you and your driver.

AFTER PARTIES. If you’re looking for something fun to do after the festival I know it’s tempting to fall into the tourist trap that is South Beach but Miami has other great places to it. Ignore the hassle that is calling your lyft and have a drink or two downtown. Wynwood and Brickell also have fun spots to party at as well! Also don’t miss our Rolling Loud after party at Sidebar called Hot-N-Fun! RSVP here:

Last but not least:


Trap God Tour in the 3 OH 5!

Trap God Tour in the 3 OH 5!

Word on the street is that the Trap God aka G u c c i M a n e  is going on tour! Here at Now Never Inc. we teamed up with the Fillmore to give you guy’s first dibs on tickets! Gucci is set to hit the stage on May 2nd so you don’t want to slack off because this show will be one for the books.

Since his release Gucci has given us two albums that can keep us rockin’ all night long, Everybody looking and The Return of The East Atlanta Santa. I’m positive that along these albums we’ll hear the Trap God classics as well.

Pre-sale tickets go on sale today at 10AM & tickets for the public go on sale Friday so head on over to to cop them. We have a very special password for our pre-sale tickets that you can ONLY find on the @NowNeverInc Instagram page, so what are you waiting for? Make sure to follow us too as we might give away a pair of tickets to some lucky fans.


Jameson Cratemates Showcase 02.18.17

Jameson Crate Mates Flyer

Join us this Saturday at a secret location for the Jameson Cratemates DJ collective for an exclusive showcase featuring some really dope DJs.

Check out this sweet collective on Saturday, February 18th, 2016 from 9PM-2AM in the @leahartsdistrict. If your into off the beaten path events, this showcase is for you! Find this dope event behind the #flamingoplaza in the leah.

This showcase features some of the coolest South Florida artists such as Louie Arson, DJ Sharp Sound, DZA 3000, DJ Aliyo, Mr. Manuvers, and DJ Boe. Alongside this showcase they have an awesome live art installation by Marlon Pruz.

Crate Mates

This event is 18+ and to RSVP just go to this link:

#OnlyInHialeah #HialeahNow #JamesonCratemates 

I Decided Album Analysis + Contest Details


Big Sean’s fourth studio album I Decided dropped and I can’t be the only one who is amazed by how good this album is. I Decided gives us a fresh perspective on life, choices, regrets, and love – from the outlook of Big Sean’s older self we learn how it is to look back on one’s younger self and realize we only live one life and how the choices we make today will affect us tomorrow.

The album starts off with “Light” ft Jeremih which basically stands for the light that is inside Big Sean himself. Sometimes we get so caught up trying to find meaning in life through material things, people, and objects that we forget that the true meaning is within ourselves, we just have to take the time to find it.

 “Spent my whole life trying to find what’s at the end of the tunnel, I should have realized it was inside.

Once we realize that our purpose is within ourselves we “Bounce Back” – the next song on the album. The song is pretty much self-explanatory as the chorus repeats, “Last night took an L but tonight I bounce back.” Human beings are prone to make mistakes and “L’s” but it is the bounce back that matters as to how we handle un-wanted or unforeseen situations.

“No Favors” offers a more cocky side of Big Sean. A side of him that we see once he has made mistakes, bounced back, and realized what he is worth. He is more confident in this song and understands what he brings to the table without any favors from anybody. At this point he also realizes that not everybody is his friend.

 “You can save your hand, I ain’t gotta shake it.”

“Jump Out The Window” hits home to most of us. This is the “almost” or the “what if” relationship or emotional affair we have encountered once or twice in our life. Whether it was due to right person wrong time syndrome or the mere fact that one was in a relationship or both were. This song perfectly reflects Big Sean’s older self’s thoughts on his what if girl – now he’s ready to jump out the window and go for the person he truly loves.

“Way back then we the best thing that never happened.”

The next song on the tracklist “Moves” is about how Sean has the ability to push forward and continue on his rise to the top.

 “I got the moves, I’m making moves, you gotta move.”

“Same Time, pt 1” reminds me of that one person you will never be in a relationship with but you just can’t leave them alone. This is the person that is reliable for one thing and one thing only. Their story together is usually not as smooth as it seems and sometimes they never get closure from each other.

“Owe Me” shows us a different side of Sean, a more committed version of his young self. Owe me speaks about a girl he was in an actual relationship with. A girl who broke his heart despite everything he gave her. A girl who got her walk, talk, and demeanor from him. He realizes that his ego was the problem in his relationship and how self-realization is the biggest healer of them all.

“Halfway Off The Balcony” starts his self-realization journey. We have all been to that point where we nitpick everything that is not right within our life and ourselves. Self-realization is important to human beings because it allows us to fix the things we do not like and to better ourselves.

“Voices In My Head” speaks to all of us when we start to do better in life and we catch ourselves slipping up. The voices in our head tell us we know better but we choose not to know or we decide to not do better.

 “Stick to the plan, stay focused.”

“Sunday Morning Jetpack” is the feel good song on I Decided. Sean reminisces on his grandmother and his family. Giving kudos to his mother + God, he understands that without those closest to him he would not be in the position he is now.

“Inspire Me” is a song dedicated to Sean’s mother. It’s a beautiful song within itself because as we are younger we do not appreciate our parents as much as we should. As Sean is older now he notes that his mother inspires him and that she does the right thing.

 You text me, tell me to take my vitamins.”

“Sacrifices” ft Migos is a more upbeat song on the album. Also, what is a life lived if no sacrifices were made? Sacrifices are a big part in shaping who we are because it shows what we prioritize in life. Big Sean’s older self emphasizes that he sacrificed a multitude of things for his career and money.

 “I done gave up so much free time knowing time ain’t free.”

The last song on the album is “Bigger Than Me”. In this particular track Sean realizes that life is bigger than him. He now states how he wants his city, and the people living in his city to be proud of him. This track shows Sean as less selfish and more thoughtful on how other people look at him and the impact that he has on his community.

Personally, this album to me was one of his best works. The theme and flow of the tracks came together so effortlessly. The messages that came across this album are messages that everyone should hear and think about. We are all going to be older versions of ourselves one day and we will be in the same position to think about the lives we choose to carry now. This album was a thought provoking piece that makes you think outside of the box and makes you excited for the future.


We’ve partnered up with the Fillmore Miami Beach to bring you guys a chance to win tickets to Big Sean’s tour on April 20th.

Re-create Big Sean’s I Decided album cover & post to your Insta to win tickets to his concert. Make sure to follow @NormaNow & @NowNeverInc and subscribe to our newsletter! Once you have subscribed make sure to send a screenshot over to We will pick the best cover so get creative & don’t forget to hashtag @NowOrNeverInc. Contest ends this Wednesday 2.8.17, good luck!


New Years Eve Weekend 2017

Is it just me or has the first week of 2017 been better than all of 2016? Regardless, New Years Eve with Norma Now was a ridiculous finale for the year with a party happening everyday of the weekend.

12.30.16 Peachfuzz:

Peachfuzz was hosted at Basement Miami and as the last Peachfuzz of the year it did not disappoint. Roctakon & DZA3000 supplied the sultry tunes and vibes for the night. As soon as the vibes started, the honeys came out to play!




On top of our favorite DJ’s rocking the house, we had Bellagio supply the dranks! If you do not know about Bellagio then STEP YA GAME UP! (jk, but not really). Bellagio is a delicious wine that will bring all the boys to your yard, ladies.




Your girls favorite party left everyone turnt plus sweaty by the end of the night. It was a great start to Norma’s 3 day weekend celebration!

12.31.16 One Night Only:

S/o to Coyo Taco for letting us take over for New Years! We had a blast and so did everyone else. As soon as the clock struck midnight every corner you turned there was either someone dancing on a table or kissing on their boo for their special new year kiss! We had our awesome friends LteNight and Jun ILL carry the night into 2017 with their crazy sounds.





One Night Only was one of the FEW free parties in Wynwood. In addition, Bellagio pulled through with MORE drinks. Yes, you read that correctly FREE LIQOUR. All in all it was the perfect ending to 2016 – Norma and Coyo Taco brought us a bomb and intimate fiesta!




1.01.17 SUNDAZE:

What’s Sunday without SUNDAZE? 2017 started off to a solid start with an extremely successful Sundaze. We saw a lot of new faces + our familiar faces all mingling and interacting with each other for the celebration of the new year!





Sundaze was the icing on the cake for the littest weekend in 2016! We hope everyone continues to have a great 2017 and be on the look out for more projects coming from Norma Now and Now or Never Inc!!

Back to Back Migos Shows

Back to Back Migos Shows

Good news for the bad & boujee, 710 Ent and Marc Franklin Group are bringing Migos to FL for two shows in one weekend! Here’s where you can catch them:

Friday, Jan. 13: Orlando @ Venue 578 (Buy tix here)

Saturday, Jan. 14: Ft. Lauderdale @ Revolution Live (Buy tix here)

For those of you in the Miami/Ft. Laudy area, you’re definitely going to want to hit the show on Saturday because Miami’s own “baddest bitch” Miss Trina will be in the building!

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Be on the look out for more events to come this year by 710 Ent! They’re a new entertainment company that makes sure you get what you paid for by cutting out the usual opener BS and giving you more time with the artist(s) you’re checking out.