I Decided Album Analysis + Contest Details


Big Sean’s fourth studio album I Decided dropped and I can’t be the only one who is amazed by how good this album is. I Decided gives us a fresh perspective on life, choices, regrets, and love – from the outlook of Big Sean’s older self we learn how it is to look back on one’s younger self and realize we only live one life and how the choices we make today will affect us tomorrow.

The album starts off with “Light” ft Jeremih which basically stands for the light that is inside Big Sean himself. Sometimes we get so caught up trying to find meaning in life through material things, people, and objects that we forget that the true meaning is within ourselves, we just have to take the time to find it.

 “Spent my whole life trying to find what’s at the end of the tunnel, I should have realized it was inside.

Once we realize that our purpose is within ourselves we “Bounce Back” – the next song on the album. The song is pretty much self-explanatory as the chorus repeats, “Last night took an L but tonight I bounce back.” Human beings are prone to make mistakes and “L’s” but it is the bounce back that matters as to how we handle un-wanted or unforeseen situations.

“No Favors” offers a more cocky side of Big Sean. A side of him that we see once he has made mistakes, bounced back, and realized what he is worth. He is more confident in this song and understands what he brings to the table without any favors from anybody. At this point he also realizes that not everybody is his friend.

 “You can save your hand, I ain’t gotta shake it.”

“Jump Out The Window” hits home to most of us. This is the “almost” or the “what if” relationship or emotional affair we have encountered once or twice in our life. Whether it was due to right person wrong time syndrome or the mere fact that one was in a relationship or both were. This song perfectly reflects Big Sean’s older self’s thoughts on his what if girl – now he’s ready to jump out the window and go for the person he truly loves.

“Way back then we the best thing that never happened.”

The next song on the tracklist “Moves” is about how Sean has the ability to push forward and continue on his rise to the top.

 “I got the moves, I’m making moves, you gotta move.”

“Same Time, pt 1” reminds me of that one person you will never be in a relationship with but you just can’t leave them alone. This is the person that is reliable for one thing and one thing only. Their story together is usually not as smooth as it seems and sometimes they never get closure from each other.

“Owe Me” shows us a different side of Sean, a more committed version of his young self. Owe me speaks about a girl he was in an actual relationship with. A girl who broke his heart despite everything he gave her. A girl who got her walk, talk, and demeanor from him. He realizes that his ego was the problem in his relationship and how self-realization is the biggest healer of them all.

“Halfway Off The Balcony” starts his self-realization journey. We have all been to that point where we nitpick everything that is not right within our life and ourselves. Self-realization is important to human beings because it allows us to fix the things we do not like and to better ourselves.

“Voices In My Head” speaks to all of us when we start to do better in life and we catch ourselves slipping up. The voices in our head tell us we know better but we choose not to know or we decide to not do better.

 “Stick to the plan, stay focused.”

“Sunday Morning Jetpack” is the feel good song on I Decided. Sean reminisces on his grandmother and his family. Giving kudos to his mother + God, he understands that without those closest to him he would not be in the position he is now.

“Inspire Me” is a song dedicated to Sean’s mother. It’s a beautiful song within itself because as we are younger we do not appreciate our parents as much as we should. As Sean is older now he notes that his mother inspires him and that she does the right thing.

 You text me, tell me to take my vitamins.”

“Sacrifices” ft Migos is a more upbeat song on the album. Also, what is a life lived if no sacrifices were made? Sacrifices are a big part in shaping who we are because it shows what we prioritize in life. Big Sean’s older self emphasizes that he sacrificed a multitude of things for his career and money.

 “I done gave up so much free time knowing time ain’t free.”

The last song on the album is “Bigger Than Me”. In this particular track Sean realizes that life is bigger than him. He now states how he wants his city, and the people living in his city to be proud of him. This track shows Sean as less selfish and more thoughtful on how other people look at him and the impact that he has on his community.

Personally, this album to me was one of his best works. The theme and flow of the tracks came together so effortlessly. The messages that came across this album are messages that everyone should hear and think about. We are all going to be older versions of ourselves one day and we will be in the same position to think about the lives we choose to carry now. This album was a thought provoking piece that makes you think outside of the box and makes you excited for the future.


We’ve partnered up with the Fillmore Miami Beach to bring you guys a chance to win tickets to Big Sean’s tour on April 20th.

Re-create Big Sean’s I Decided album cover & post to your Insta to win tickets to his concert. Make sure to follow @NormaNow & @NowNeverInc and subscribe to our newsletter! Once you have subscribed make sure to send a screenshot over to We will pick the best cover so get creative & don’t forget to hashtag @NowOrNeverInc. Contest ends this Wednesday 2.8.17, good luck!


New Years Eve Weekend 2017

Is it just me or has the first week of 2017 been better than all of 2016? Regardless, New Years Eve with Norma Now was a ridiculous finale for the year with a party happening everyday of the weekend.

12.30.16 Peachfuzz:

Peachfuzz was hosted at Basement Miami and as the last Peachfuzz of the year it did not disappoint. Roctakon & DZA3000 supplied the sultry tunes and vibes for the night. As soon as the vibes started, the honeys came out to play!




On top of our favorite DJ’s rocking the house, we had Bellagio supply the dranks! If you do not know about Bellagio then STEP YA GAME UP! (jk, but not really). Bellagio is a delicious wine that will bring all the boys to your yard, ladies.




Your girls favorite party left everyone turnt plus sweaty by the end of the night. It was a great start to Norma’s 3 day weekend celebration!

12.31.16 One Night Only:

S/o to Coyo Taco for letting us take over for New Years! We had a blast and so did everyone else. As soon as the clock struck midnight every corner you turned there was either someone dancing on a table or kissing on their boo for their special new year kiss! We had our awesome friends LteNight and Jun ILL carry the night into 2017 with their crazy sounds.





One Night Only was one of the FEW free parties in Wynwood. In addition, Bellagio pulled through with MORE drinks. Yes, you read that correctly FREE LIQOUR. All in all it was the perfect ending to 2016 – Norma and Coyo Taco brought us a bomb and intimate fiesta!




1.01.17 SUNDAZE:

What’s Sunday without SUNDAZE? 2017 started off to a solid start with an extremely successful Sundaze. We saw a lot of new faces + our familiar faces all mingling and interacting with each other for the celebration of the new year!





Sundaze was the icing on the cake for the littest weekend in 2016! We hope everyone continues to have a great 2017 and be on the look out for more projects coming from Norma Now and Now or Never Inc!!

12 Hours of NAAFI at Coyo Taco 12.1.16


Miami Art Week is hands down the craziest Miami can get. The streets are packed, the galleries are full, the parties are over the top, but it’s all worth it. The main attraction, Art Basel, brings out so many tourists and locals who have been working year-long just for this week. Of course with so many installations and parties, the schedule gets hectic, and choosing the right events gets tricky. Being more into the music side of things, the concerts, showcases, and parties are more my steeze. Red Bull Music Academy always delivers by bringing a line-up of artists and DJ’s that stand out from cookie-cutter, mainstream music. This year, they brought us 12 Hours of NAAFI:  a 12-hour party highlighting some of the dopest underground DJ’s and artists from Mexico. Think of it as a festival, packed in one day, under the roof of a small tequila bar in Wynwood. While the rest of the city was running around in the rain, once I stepped into Coyo, I completely forgot about the hassle of trying to find parking for nearly an hour. Inside, the red glow from the Xipe Totec neon sign is in tune with the beats blasting as Jubilee spins. Everyone inside is sweating their asses off, having the best time and just smiling from ear to ear. It’s very infectious and hard not to immediately get into the groove with the energy inside. Tacos are being passed out, which is the only time the dancers stop to take a break. It really feels like you’re in someone’s back yard–great music, food, tequila shots, and nothing pretentious about this scene. Jubilee, a Miami-bred DJ, manages to get us in rhythm with the theme of the night, combining latin vibes with club music. It works, and I, along with my friends, are soon dancing with everyone else. At one point I took a break, leaned against the wall and scanned the room. People dancing off beat, on beat — it didn’t matter. Everyone was having such a good time laughing and cheering friends on who were breaking it down on the dance floor. I couldn’t help but feel good and feel comfortable. RBMA brought together an event that was about inclusion during what some might consider a “invite-only” kind of week. The limited edition take-home bag designed by SANGREE was an added bonus, to an already amazing event. *Photo Creds: TheCameraClicks and Stacey Gamble*




*Photos Courtesy of Kathy Rosario, The Cue Brand, and Chris Squires*

Art Basel 2016 was another one for the books and NowOrNever Inc invaded downtown Miami and left its mark Saturday night. NormaNow brought the legendary Trap Paradise party back for Art Basel’s rendition called Basel Paradise.  Also one of our amazing sponsors Lyft was kind enough to provide 300 free rides to and from the venue!! Yes 300 people were lucky enough to get lit and lyft!






Hosted at Heart nightclub this event had many elements that came together to make for an unforgettable night. We had an exclusive VIP  Gunner Stahl exhibition in our LYFT LOUNGE from 9pm-12am with an open bar from our lovely sponsors New Amsterdam, Heineken, and Courvoisier. After the exhibition, doors opened and we flooded the second floor of Heart ready to get the party started.






Basel Paradise was nothing short of lit. We had DJs like Kittens, Brittany Sky, Ivan M/M and others light up the dance floor all night long. Special appearances by DC young fly, Lajan Slim, 40oz VAN, Reese, Sonny Digital, Corey from Vintage Frames, Sarah Synder, Chaz French, Pedro from Fools Gold, ASAP LOU and Bobby Biscayne.






Basel Paradise closed out Art Basel in the best way we know how turnt and sweaty!! Thank you to everyone who came out, supported, and had fun. UNTIL NEXT TIME!



Fool’s Gold – Day Off: South Florida


There are few things better than a dope line-up at a concert. This past weekend there was nothing better than Fool’s Gold- Day Off as it did not disappoint. Fools Gold Records rolled into South Florida and showed us a good time! Bringing acts such as Lil Yachty, PlayBoi Carti, Joey Bada$$, Hudson Mohawke, Noreaga, and plenty more, they rocked the stage at Revolution this past Saturday.






Alongside these talented acts we also had some dope DJ’s who kept the party going: A-Trak, Speakerfoxxxx, Danaged Goods, and Ape Drums to name a few.




With that being said, South Florida came out and did what South Florida does best: Have a blast! S/O to Fool’s Gold Record for ending Summer ’16 with a bang.







FIU’s Annual Summer Fest with Norma Now

Thursday, July 14th and it’s a beautiful day, the weather is clear, birds are chirping, the sun is out and there is a calm serenity around the FIU campus. At 7PM that peacefulness was interrupted by 3,000 students covered in foam, carrying glow sticks, raging to an amazing DJ set by Mummy, Dzeko & Torres, and G.T.A all while being hosted by our girl, Norma Now! The occasion was FIU’s annual Summer Fest and this year they reached out to Miami Native and yours truly Norma to host and keep the energy high all night.




Team Now arrived ready for an epic night of work and partying. During the calm before the storm you could find the team setting up the booth with banners supplied by Miami Sign Shop, and also collaboration Finessing/ #NOWORNEVER hats (S/O to Aldhair)! The students were flocking to the booth all night to get their Norma Now towels, glow sticks, and hats. And you cant party hard on an empty stomach so we even had Pizza on deck to keep the kids fed. Team Now had all the bases covered, so that everyone in attendance will remember the name! With Norma blessing the microphone (which we’ll be seeing more of in the future) the merch helped set the scene for an amazing night of raging. As the sun went down, and the music went up the #NOWORNEVER glow sticks were illuminating across the crowd. In other words Team Now had the campus LIT… Literally. Special shout out to Trippy Thick, Drea, Juniill, Rawkce, Linden, Tasheema and everyone else who helped make this day special!

All Photos By Apsi Photography

Watch the recap below by Sight Before Sound!

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 Also, lets not forget the dancing robots Norma had by her side that helped entertain the crowd. If you missed the event you sure did miss out on some serious fun just ask the 3k that came and left with memories that’ll last forever! Don’t worry though because there will be plenty more to come!


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 If you missed out on this edition of 1AM Vibes, you missed out on an epic night. Norma and Julz successfully turned Wynwood life from an everyday festival to an unforgettable rager. Thank you to the peeps at the festival that accommodated us on such short notice!


DJ Laz started the vibes off with his flare mix of hip-hop/latin sounds. Unfortunately, we did encounter some technical difficulties and some of our DJs could not perform their set. Luckily for us, DJ Jun-iLL (Norma’s partner-in-crime; hashtag Team Now) came in clutch with the vibes for the rest of the night. Also, we had Miami’s very own Zoey Dollaz surprise us with his guest appearance.

laz jun


By the end of the night, Norma was piping it up with crowd and Julz was crowd surfing. Norma’s signature #NOWORNEVER towels were being thrown to the partiers who loved them!  All in all it was a good night and we took Wynwood Life out with a bang. We even saw a heartfelt moment between Norma and Julz at the end! If you want to see actual footage of 1AM Vibes just click the link below shot by @3iVisions!

1AM Vibes with NormaNow and YesJulz

now now1







“I lowkey wanna do a pop up party tonight… Just for fun.” 4/9/16 6:04PM.


With 1 tweet and a few collaborators we were able to turn a boring Saturday night into a popping pop up party for the 18+ up crowd. From the time DJ Jun_iLL tweeted the idea it took less than 4 hours to secure a Venue, DJ’s, bartenders/drinks and a few hundred party goers to bring the idea to fruition.

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Norma and crew took to Twitter to let the people know what they had on their mind, and reached out for any help getting things in place for an amazing night. We’ve all experienced the “bored on a Saturday night” feeling, and Norma being the hospitable queen that she is made a fun night out of nothing. “One Night Only” was fun, comfortable and most importantly L I T. The Wynwood Warehouse Project (s/o to Danny) opened its arms and doors for us even though it was extremely short notice. Jun-iLL and LTENGHT supplied the music for the night, bouncing between trap and dance music. Also, this was a rare 18+ event in Miami for the youth to come and join the turn up. The end result was “One Night Only” having something for everybody, whether you were coming from Art Walk, wanting to chill/drink or turn up and dance the night away – we had you covered.

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Hopefully this won’t be the last of these spontaneous events; “One Night Only” showed how we can pull strings together in a small amount of time to give the 305 a night to remember. Thanks to everyone who contributed to making this night special and flow just right. It’s only going to get better from here on out!


4/5/16: BRAND NEW HEAT From Drake

So for those who don’t know, Drake dropped two new bangers on iTunes today officially bringing us one step closer to Views from the 6. It is no secret that we are all anxiously awaiting on this arrival. Earlier, drake showcased his dancehall vibes with his song Controlla ft. Popcaan and today he continued those vibes with One Dance ft. WizKid & Kyla available on iTunes. Not to mention he brought in The Throne (Ye & Jay) for a feature on Popstyle.

 pop-style Drake-Wizkid

Views from the 6 is rumored to come out sometime this month. Judging by early tracks this album is going to continue to show Drake’s versatility. Also, just like the #TeamNOW crew Drake is sure to dominate All Summer ’16.


TapToBook Just Got Me Fly ;)

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So, whats better than last minute spontaneous adventures? Not a lot in my book, I’m horrible when it comes to managing my time so when TapToBook came to Miami and offered last minute appointments for tons of crazy services I was super excited to give it a try.

I had been waiting for the right moment to set aside some time to enjoy myself and do something to pamper myself. Whats crazy is this easy-to-use app offered same day booking for tons of activities ranging from jet skiing and bike rides to manicures and waxes. With me, I’m always running around, so I’m always unsure of when I’ll have a second to myself to do something relaxing. So to have the power to make same day reservations for dozens of services was super exciting. SO! When I had some free time I found something on the app that I had been dying to do for months. Eyelash extensions!

I’m super low maintenance - so I rarely do anything too girly that takes effort, lol for real. I’ve been meaning to get a facial lately and my nails are horrific – but with my horrible case of NO EYELASHES – it thought it might be a good idea to add some Kylie Jenner to my eyelashes.

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I was in the Brickell area after running some errands and saw that RIK RAK had some appointments available that same day. I opened the app, selected my appointment time, and VOILA! – that was it! Easy enough, huh?

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I arrived to the salon which was something I’ve never seen before – a all-in-one alone/cafe/boutique/make-up store! Wow, okay! So I sat down, waited for my eyelash specialist while munching on a Chicken Curry Slider – and then Tay arrived to make me all glamorous!

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It was painless and lasted about an hour but I didn’t even notice the time fly because Tay and me had such great chemistry and by the time I knew it – I was looking like Kylie Jenner in no time.

I’m super happy with my lashes and most importantly, it was all super easy with the Tap To Book app! If your always on the run like me, I 100% recommend you trying out the app for on the go last minute ideas for those perfect Sundays we get in Miami where you know there’s something you could be doing but need some great recommendations.

Norma Now approved!