Hot n Fun: Memorial Day Weekend

Who else is tired of the regular Memorial Day Weekend cookout and beach day? That’s why Now Never Inc. decided to amp up this past MDW with the most popping party. There was something for everyone at Hot n Fun from games, henny coladas, puma giveaways, and even FREE (yes, you read that right) empanadas.


The Now Never team even got some cute “hot n fun” novelty cups for the henny coladas. YUM!


Did we mention that we even had Tipsy Twister and the winner of the game won a $50 bar tab? #YAS.



As you can see people were going cray cray over Milly’s Empanadas!


Big shout out to NormaNow for holding the party down! Shout out to our guest DJs of the night: DJ Fergie and DJ Springer.

We had Sidebar booming with over 1000 people throughout the night! We wanted to give thanks to Milly’s Empanadas for providing us with the ability to make it rain empanadas, also to Puma for letting us start our #SuedeSundays Movement. We do this each and every Sunday so make sure to visit us at Sidebar! The Hot n Fun squad will make sure you end your weekend with a bang!




Women Changing the Sneaker Game

Today I read an article from Highsnobiety titled “Why Do Women’s Sneaker Options Suck so Much?” I too ask myself that on the daily; as well as other questions raised by the author such as: “how many women collectors can you name? How many women’s signature lines?” It’s a small number, but they’re definitely out there. While I agree that having to sometimes order sneakers in the smallest men’s size or the largest kids’ size isn’t exactly ideal, I couldn’t help but think that we are currently in the middle of a big change within the sneaker industry. Instead of complaining about the lack of selection of women’s sneakers, I wanted to shed some light on how much the market catering to female sneakerheads has actually grown.


Photo taken from Vashtie.com

Six years ago, news broke out about the first ever female Jordan collaboration. In 2010, Vashtie Kola announced that she reimagined the classic Air Jordan 2 with a new colorway- making her the first female to design a Jordan. Vashtie, as well as illustrator Sophia Chang, have also recently collaborated on collections with Puma, as it is one of the few mainstream athletic brands that really encourages female empowerment. In 2014, Puma named Rihanna the brand’s new women’s creative director and since then has released Creepers and Trainers for women in more than 10 colorways combined. Even on a smaller scale, we have Caroll Lynn, the current women’s footwear designer for Filling Pieces.


Photo taken from Puma.com

Again, these are only a few examples and it’s obviously not going to happen over night, but thankfully we have women like Vashtie and Caroll Lynn breaking into the boy’s club to provide us with a broader sneaker assortment that doesn’t include the dreaded sneaker wedge.

Rihanna for Puma


Recent news has broken out regarding pop sensation Rihanna working closely with one of the world’s top leading activewear brands. The infamous bad gal has signed a multiyear partnership with Puma naming her as the brand’s new women’s creative director. Additionally, the 2014 CFDA’s Fashion Icon winner will serve as the brand’s global ambassador alongside Jamaican sprinter Usain Bolt.

During her first creative session over at Puma’s headquarters in Germany last Monday night, Riri had some time to sit down with WWD and made it clear that she will be heavily involved with everything just as she was with MAC- “from creating packaging to going through textures.”

Regardless if you’re a fan of hers or not, you must admit the girl knows how to assemble a perfectly balanced sporty and posh outfit. I’m excited to see her bold designs and how she’s going to make Puma relevant again in 2015.